Senior Director, E-Commerce Strategy

4 weeks ago


Fort Worth, Texas, United States VF Corporation Full time
Job Summary

VF Corporation is seeking a highly skilled Senior Director, E-Commerce to drive the company's eCommerce merchandising strategy and execution, day-to-day site operations, and consumer experience strategy for our eCommerce business.

Key Responsibilities
  • Develop and execute a comprehensive eCommerce strategy to drive business growth and improve consumer experience.
  • Lead the development of multi-channel strategies to increase brand and product awareness through eCommerce platforms.
  • Oversee performance and retention channel teams to drive new customer acquisition, engagement, and customer retention strategies.
  • Collaborate with marketing to present brand and product stories online in a compelling way that delivers a meaningful brand experience to the consumer.
  • Partner with finance, marketing, and planning departments to forecast weekly/monthly sales, margins, and review financial rollups.
Requirements
  • 12+ years of related professional experience in eCommerce and site operations.
  • Minimum 10 years of experience leading eCommerce teams.
  • Experience with Salesforce Commerce Cloud.
  • Strong strategic and tactical skills, as well as technical skills to understand the E-Commerce market.
  • Excellent analytical skills with ability to interpret and translate data into actionable proposals.
Benefits

VF Corporation offers a competitive salary range of $188,800.00 USD - $236,000.00 annually, as well as additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.

This position is eligible to participate in a Long-Term Incentive Plan and offers a range of benefits, including medical, dental, and vision insurance, 401(k) matching, and paid time off.



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