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Senior Media Manager, Paid Social

3 months ago

Chicago, United States PlatformGSK Full time
Job Description

POSITION SUMMARY

Provide social media team leadership within Platform by applying expertise in all social media principles to a client’s business. Works with overarching Strategy team to translate the client goals and objectives into actionable items. This role is responsible for leading a group of social media planners and buyers while fostering integration/communication across all departments and partner agencies. PLEASE NOTE THIS IS A PAID MEDIA POSITION, NOT A CONTENT CREATION OR ORGANIC POSTING POSITION.

KEY RESPONSIBILITIES

  • Guide and drive social media strategies for designated client account(s) and help to set overall objectives
  • Build, maintain and grow client relationships and client business
  • Oversee, author and/or constructively edit and review the development of social media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency)
  • Work with Media Planner to prepare tactical media plan presentations and oversee preparation of social media plan presentation elements
  • Supervise, direct, and review the development and implementation of specified social media plans alongside Media Buyer
  • Facilitate and document consistent QA of all campaign builds and plan adjustments
  • Lead client presentations and be the primary point of contact for key clients
  • Build and maintain relationships with social media publishers and internal agency counterparts
  • Understand and adopt new social media trends and/or processes for clients and for Platform
  • Manage the scheduling, posting, tracking advertising and compiling performance reports
  • Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
  • Lead regular check-ins on campaign performance and track against KPIs
  • Oversee management of social campaign budgets, including media authorizations and management of billing reconciliation process
  • Maintain knowledge of current social media landscape and provide training/mentorship to junior team members
  • Stay apprised of new and emerging technology, creative and other innovative tactics to aid in recommendations for paid social activations and/or measurement
  • Develop a successful team of social media planners and buyers through coaching and mentoring; conduct annual performance appraisals and provide regular feedback
  • Participate in Management Training Programs; using learned leadership skills to develop self and team
  • Accurate and timely reporting of billable and non-billable time

Qualifications

QUALIFICATIONS

  • Experience analyzing social data and market research
  • Leadership and managerial skills, should be a role model and mentor to the junior staff
  • Self-starter, with planning and organizational skills and the ability to work with minimal direction
  • Strong time-management and organizational skills
  • Solid communication and negotiation skills
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors

REQUIREMENTS

  • 3 - 5 years experience in media, advertising, or related field
  • Bachelor’s degree in related field or equivalent work experience
  • Expertise with social platform campaign management (across multiple platforms) and ad serving technology (i.e. IAS, Double Click DART, Atlas DMT)
  • PC device proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) 
  • Media math and/or basic accounting principles; basic statistical analysis experience is a plus