Senior Social Media Manager
4 days ago
Circle is a financial technology company at the forefront of the emerging internet of money, where value can flow freely and efficiently. As a Senior Social Media Manager, you will play a key role in connecting with our audience through organic social channels, expanding awareness, and driving engagement globally.
Key Responsibilities:- Develop and execute our social media strategy, prioritizing X, LinkedIn, and YouTube while evaluating Circle's brand presence on emerging platforms.
- Create a consistent stream of fresh, creative content that drives awareness, engages our audience, and encourages action.
- Guide and oversee how we appear visually on social channels, driving engagement through socially-native content while ensuring strong brand alignment.
- Manage Circle's social media roadmap, working cross-functionally for channel execution and editorial planning.
- Identify, develop, and optimize the role social plays in new product launches, country launches, growth initiatives, and brand campaigns.
- Support our emerging influencer marketing strategy to drive USDC awareness and brand engagement.
- Contribute meaningfully to the overall social media strategy, meeting marketing objectives and utilizing social channels to drive relevance and engagement.
- Measure, analyze, and report on the results of organic social initiatives.
- 8+ years of relevant experience in social media, Web3 marketing, content, social media analytics, B2B consumer finance.
- Subject matter expertise in organic social and content, with an understanding of consumer finance, Web3, and digital currency.
- World-class communication skills, including presentation and writing skills, with the ability to flex into copywriting when needed.
- Experience recruiting and managing external resources to scale your work, including freelancers, contractors, and agencies.
- Self-starter who thrives in unstructured environments and consistently drives radical clarity around narrative, goals, and timelines.
- Natural researcher with an appetite for learning about the future of digital currency and blockchain.
- Experience with Slack, Apple MacOS, GSuite, Hubspot, and analytics tools.
- Competitive base pay range: $160,000 - $207,500.
- Annual bonus target.
- Equity and benefits, including medical, dental, vision, and 401(k).
- Discretionary vacation policy.
- 10 days of paid sick leave per year and 11 paid holidays per year.
Circle is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in E-Verify in certain locations, as required by law.
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