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Paid Social Media Manager

2 months ago

Chicago Illinois, United States Starcom Full time
Job Description

At Starcom, we are seeking a highly skilled Paid Social Media Manager to join our team. As a Paid Social Media Manager, you will be responsible for the day-to-day management of social media campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps.

Key Responsibilities:
  • Direct and Manage Daily Workflow: Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps.
  • Interface with Media Teams: Interface with Investment, Strategy, and Activation media teams to respond to client briefs, build strategic campaign plans, communicate service offerings, and to identify and deliver new solutions in a collaborative fashion.
  • Train and Mentor Team Members: Assist in training, mentoring, and developing team members.
  • Compile Data and Reports: Compile data across several social media platforms and work in collaboration with the Analytics team to create weekly/monthly reports, including analysis for insights, optimizations and future strategy development.
  • Adopt Established Account Management Standards: Adopt established account management standards and enhance campaign best practices.
  • Monitor Trends and Develop Recommendations: Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services.
  • Champion Communication and Collaboration: Champion and facilitate communication and collaboration within the team and the agency.
  • Participate in Knowledge Share Sessions: Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance.
  • Develop Action Plans: Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies.
  • Advocate the Value of Social Media: Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this fast-growing media channel.
  • Provide Oversight and Direction: Provide oversight and direction to team of dedicated social media buyers.
  • Lead Regular Check-Ins: Lead regular check-ins on campaign performance and track against KPIs.
  • Provide Direction for Improving Campaign Performance: Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies.
  • Create and Deliver Presentations: Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results.
  • Develop Points of View: Develop points of view on new technologies, trends and opportunities in the social media marketplace.