Paid Search and Social Media Optimization Specialist

6 days ago


Chicago Illinois, United States Publicis Media Full time
Job Description

Overview:

The Senior Analyst, Paid Search & Social is a key member of the Publicis Media team, responsible for driving the development and activation of media campaigns across various platforms. This role requires a strong analytical mindset, attention to detail, and a deep understanding of how consumers interact with search and social media in their decision-making process.

Key Responsibilities:

  • Gather and analyze market research to inform the development of new campaigns
  • Collaborate with the team to gather necessary data for plan development and implementation
  • Oversee the trafficking of approved plans and ensure timely execution
  • Monitor and maintain campaign budgets, pacing, and bid adjustments to optimize performance
  • Stay up-to-date on industry trends and competitor activity to inform optimization strategies
  • Develop and implement optimization recommendations and testing plans to drive business growth
  • Utilize bid management tools and platforms such as Google Ads, Microsoft Ads, and social media channels to build and optimize campaigns
  • Pull and analyze data to inform campaign reporting and provide insights to stakeholders
  • Ensure accurate and timely billing and reconciliation processes
  • Stay informed on industry trends and new tools and ad formats to drive innovation and growth

Requirements:

  • Strong analytical and problem-solving skills
  • Proficiency in bid management tools and platforms
  • Excellent communication and collaboration skills
  • Ability to work in a fast-paced environment and prioritize multiple tasks
  • Strong attention to detail and organizational skills

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