Paid Search and Social Media Optimization Specialist
6 days ago
Overview:
The Senior Analyst, Paid Search & Social is a key member of the Publicis Media team, responsible for driving the development and activation of media campaigns across various platforms. This role requires a strong analytical mindset, attention to detail, and a deep understanding of how consumers interact with search and social media in their decision-making process.
Key Responsibilities:
- Gather and analyze market research to inform the development of new campaigns
- Collaborate with the team to gather necessary data for plan development and implementation
- Oversee the trafficking of approved plans and ensure timely execution
- Monitor and maintain campaign budgets, pacing, and bid adjustments to optimize performance
- Stay up-to-date on industry trends and competitor activity to inform optimization strategies
- Develop and implement optimization recommendations and testing plans to drive business growth
- Utilize bid management tools and platforms such as Google Ads, Microsoft Ads, and social media channels to build and optimize campaigns
- Pull and analyze data to inform campaign reporting and provide insights to stakeholders
- Ensure accurate and timely billing and reconciliation processes
- Stay informed on industry trends and new tools and ad formats to drive innovation and growth
Requirements:
- Strong analytical and problem-solving skills
- Proficiency in bid management tools and platforms
- Excellent communication and collaboration skills
- Ability to work in a fast-paced environment and prioritize multiple tasks
- Strong attention to detail and organizational skills
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