Senior Analyst, Paid Search

3 weeks ago

Chicago, United States Publicis Media Full time
Job DescriptionJob DescriptionCompany Description

Infinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader.

Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media network to drive better outcomes overnight.

At Infinite Roar, we're driven by the exhilaration of the hunt and the triumph of the catch, all the while serving as faithful guardians of our brand we serve. It’s an evocation of our heritage as a "king of the jungle," as well as a recognition of the need of aspiring leaders to outshout the competition without having to outspend it.

Under the direction of dynamic leaders with hands-on experience helping disruptor and challenger brands make outsized noise in the market, Infinite Roar delivers boutique service and insights alongside world-class buying clout, research and tools, and results.

Job Description

Overview:
The Senior Analyst, Paid Search & Social is responsible for monitoring and maintaining media campaign development and activation across platforms. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, creativity, and an overall interest in and understanding of how consumers leverage search and social media in the decision path.


Role Objectives:

  • Gather research necessary to build a new campaign
  • Assist team in gathering necessary data for plan development
  • Responsible for trafficking approved plan
  • Monitor and maintain campaign budgets, pacing, and bid adjustments
  • Monitor and optimize paid search and social performance and competitive landscape to meet business objectives
  • Develop optimization recommendations and/or testing plans
  • Utilize bid management tools as well as Google Ads, Microsoft Ads, SA 360 Facebook, Twitter, YouTube, Tumblr, Instagram, and Pinterest platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
  • Pull and analyze data to inform campaign reporting and help build insights
  • Granular maintenance of monthly billing cycle
  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team
  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, Benchtools, Google Trends, etc.
  • Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
  • Stay informed on search industry trends and new tools and ad formats
  • Successful completion of training programs and requisite certifications required
     
Qualifications

  • 1+ year of professional experience in pair search and/or social media
  • Strong quantitative skills, including analytical abilities and math proficiency
  • Proficiency in MS Suite: Excel, Word, PowerPoint required
  • Solid verbal and written communication skills
  • Demonstrated critical thinking and problem solving skills
  • Ability to work within a team, handle multiple assignments, and meet tight deadlines
  • Detail oriented and demonstrable organizational skills


Additional Information

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. 

All your information will be kept confidential according to EEO guidelines.

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