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Senior Manager, Social Media Strategy

2 months ago

Chicago Illinois, United States Publicis Groupe Full time
Position Overview

We are looking for an innovative and strategic Senior Manager, Social Media Strategy to lead initiatives for a prominent consumer packaged goods (CPG) confectionery brand.

The successful candidate will be tasked with crafting and implementing robust social media strategies aimed at boosting brand recognition, engaging audiences, and fostering customer loyalty.

In this role, you will oversee a team of Managers, Senior Associates, and/or Associates, guiding them in their professional development.

A deep understanding of the CPG sector, coupled with a flair for storytelling and expertise in both organic and paid social media, is essential.

Your capacity to nurture client relationships and collaborate with cross-functional teams will be crucial. You will work in close partnership with the brand's internal social strategy group to refine and elevate their impactful social initiatives.

Key Responsibilities:

1. Design and execute cutting-edge social media strategies across various platforms, ensuring alignment with brand objectives.

2. Develop, curate, and oversee content that resonates with our target demographic, while upholding brand voice and visual identity.

3. Collaborate with interdisciplinary teams, including creative, paid media, and analytics, to maintain consistent brand messaging.


4. Stay attuned to pop culture, entertainment events, and other opportunities for our clients to make significant social impacts.

5. Evaluate social media performance metrics and refine strategies to enhance engagement, reach, and return on investment.

6. Keep abreast of industry best practices and emerging platforms.