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Social Media Strategist, Marketing and Communications

3 months ago

Nashville, United States Trevecca Nazarene University Full time

Position Summary

The social media strategist will use a strong understanding of platforms, audiences, trends and analytics to establish effective strategies for the University’s social media outlets. This position will play a key role in enhancing the university's online presence, engaging with members of the Trevecca’s community and promoting the institution’s mission and values.

To Succeed As Social Media Strategist, You’ll Need To:

Use your strong communication and analytical skills to direct a thriving social media presence for a growing university Inspire the team Juggle various projects with competing timelines Zoom up to view the bigger picture while being in the weeds making sure detailed work is completed Lead a team of students effectively Know when to collaborate, how and with whom Cultivate relationships with stakeholders Tap into your broad marketing knowledge, understanding how the social media work fits within the broader university strategy Be a Servant Leader

Typical Tasks For the Marketing Director:

Develop and oversee comprehensive social media strategies aligned with the University brand and its marketing and communication objectives. Direct the creation of engaging, appropriate content for all the institution’s social media platforms, including Facebook, Instagram, LinkedIn, X, TikTok and emerging platforms. Oversee, train and mentor a team of student workers responsible for creating and curating content, scheduling posts and engaging with followers. Assist with planning, preparation and taking the lead on time-sensitive monitoring and posting duties, as a member of Trevecca’s crisis communication response team. Serve as a social media ambassador internally and externally for the University, representing Trevecca and the marketing team in a professional and positive manner online. Monitor social media channels for trends, news and conversations relevant to the University, and capitalize on opportunities for engagement and outreach. Collaborate with the Marketing and Communications team to ensure brand consistency across all social media channels. Track, analyze and report on key social media performance metrics, using them to make informed decisions and present actionable data to the Marketing team and university leaders. Foster and maintain relationships with key stakeholders, including faculty, staff, students, alumni and community partners, to amplify the university's message and reach. Perform other related duties as assigned.

Marketing Director Profile:

Bachelor's degree in marketing, communications, public relations or a related field Strong understanding of social media platforms, algorithms and trends Excellent communication skills, with an eye for detail and creativity Proficiency in social media analytics tools and platforms Ability to multitask, prioritize and work effectively in a fast-paced environment Experience in social media management and/or higher education preferred Leadership skills with experience in managing and mentoring a team preferred

About Trevecca Nazarene

Trevecca Nazarene University (www.trevecca.edu) is a Christian university in the heart of Nashville focused on preparing students for lives of leadership and service. Founded in 1901, Trevecca is committed to holistic education that encourages students to grow intellectually, socially, emotionally, physically, and spiritually. In addition to its historic main campus near downtown Nashville, Trevecca offers two other locations across Tennessee, and online classes worldwide. Trevecca has been recognized as a national university by the U.S. News & World Report’s 2022 Best Colleges; as a doctoral university by the Carnegie Foundation; and as the nation’s #3 school for an online doctorate in leadership by Fortune.

With students from 44 states and 24 countries, Trevecca offers 17 associate degrees, 77 undergraduate majors, 19 master’s programs, and three doctoral programs as well as specialist and certificate programs.

Benefits

Full benefit details upon hiring

Tuition remission for employee and spouse according to policy provisions Tuition remission for children 24 years and under according to policy provisions 403b retirement account with company match according to plan provisions Medical, dental, vision, short and long term disability Life insurance Personal Time Off Paid holidays: approximately 22 days off

Desired Start Date

As soon as possible

How to Apply

If this job description sounds like you and you agree with the mission and values of Trevecca Nazarene University, please send us your resume and short video of why you are excited about this role and think you’re a great fit. In your email, please include salary requirements and desired start date. You can email this information to Brian Bennett: bwbennett2@trevecca.edu . Label email subject line: Social Media Strategist Candidate .