Growth Marketing Manager
1 month ago
About ThredUp
ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.
Recognized on TIME Most Influential Companies of 2023, Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.
How You Will Make An Impact:
Are you passionate about technology and digital marketing? Does revolutionizing the trillion-dollar fashion industry excite you? Do you want to fast track your career by joining one of the fastest growing companies in Silicon Valley? If so, then this is the role for you
ThredUp is looking for a talented Growth Marketing Manager to join our digital advertising team as we continue to acquire and retain customers efficiently and at scale. This person has experience with digital marketing, wants to grow into an expert across digital advertising channels, and will work in partnership with leadership on channel execution and success. This role interacts extensively across Marketing, Creative, Engineering, Finance, and Product teams. Their input will help shape key business decisions and their efforts will drive new customer acquisition and shape the strategy of the growth function at ThredUp. We are seeking a smart, talented and creative individual who enjoys working in a fast-paced environment to help us inspire a new generation to think secondhand first.
In This Role You’ll Get To:
Execute strategy across various paid social channels (Meta, Pinterest, TikTok, programmatic display advertising (Criteo, RTB House), and more)
Optimize channel performance and scale growth efficiently
Manage partnerships with ad platforms and vendors
Monitor and analyze competitive landscape and marketplace trends
Analyze and contribute to high level daily, weekly, and monthly channel reporting
Execute, launch, and measure creative tests across channels
Work closely with Product and Engineering teams to enhance our Ad Technology for campaign optimization
Work in close partnership with the creative team to guide the development of creative and marketing concepts that can be executed across channels, in accordance with brand strategies, and to meet business goal objectives.
Make strategic recommendations around best practices and learnings from channel performance
What We’re Looking For:
5+ years of work experience in performance marketing, e-commerce, or other quantitative/data-driven fields
2-3+ years of work experience with Facebook Ads Manager
Experience with other paid social marketing channels like Pinterest, TikTok, etc. strongly preferred
Versatile and able to work in a fast-paced environment
Strong written and interpersonal verbal communication skills
Strong analytical and problem solving skills
At thredUP, your base pay is one part of your total compensation package. This role pays between $119,000 and $139,000, and your actual base pay will depend on your skills, qualifications, experience, and location.
Many thredUP employees also have the opportunity to own shares of thredUP stock. thredUP employees are eligible for discretionary restricted stock unit awards, as well as a discount when purchasing thredUP stock if voluntarily participating in thredUP’s Employee Stock Purchase Plan. Subject to eligibility requirements, you’ll also receive other benefits: Comprehensive medical & dental coverage, vision, 401k, life and disability insurance.
This role is not eligible for visa sponsorship.
What We Offer:
4-day work week, with Fridays off
Hybrid work environment: 3 days in the office and 1 day remote each week
Competitive salary (we leverage market data)
Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards
Employee stock purchase plan
Flexible PTO (take the time you need) + 13 company holidays
Paid Sabbatical after 3 years of full time employment
Generous paid parental leave for new mothers and fathers
Medical, dental, vision, 401k, life and disability insurance offered
We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth
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