Demand Generation Manager

Found in: Resume Library US A2 - 6 days ago


San Luis Obispo California, United States Postal.io, Inc. Full time
Job Description

In this role, you’ll drive the cross-functional orchestration of integrated demand generation campaigns at Postal. You will accelerate quality outcomes for the business by delivering segment specific KPIs (leads, MQLs and pipeline) and help support a $mm marketing lead generation budget across channels including paid advertising, social, email, and Postal campaigns. You must have experience balancing quantitative and qualitative data inputs to create smart campaigns, optimize budget dollars, and deliver desired results while working under tight deadlines. 

You'll take the lead on driving the development and execution of measurable, demand-gen initiatives to successfully engage target accounts, leading to the generation of qualified pipeline/opportunities for the sales team. 

Responsibilities

Manage multi-channel budget to drive inbound pipeline goals

Work closely with the SDR and AE sales teams to build strategic account lists that will be used for hyper-targeted marketing campaigns

Create integrated marketing campaigns to help drive opportunities from target accounts

Develop demand generation KPIs, baselines and targets for the enterprise 

Work closely on special projects with the enterprise sales team to create high-touch campaigns that will drive engagement within accounts


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