Demand Generation Manager

Found in: beBee S US - 2 weeks ago

San Luis Obispo, United States Postal Full time

Company Description

Postal is an offline marketing automation platform and marketplace that helps personalize, automate, and scale direct mail, internal and external events, branded company swag, and personalized gifts to drive better engagement with prospects, customers, partners, and employees.

With over $200B spent annually in B2B offline engagement, Postal’s expansive vendor marketplace, flexible integrations, and comprehensive events portal help companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores.

Every business in the world can use Postal.

Postal has raised over $30m in two rounds over the last 24 months from top tier investors Mayfield Fund (Marketo, Outreach) and OMERS Capital (Shopify, Crunchbase). Partners include Salesforce, Hubspot, Adobe, Outreach, Salesloft, Amazon, and Shopify. 

Our nationally recognized founding team has led multiple high-growth startups to over a $1B in market value and exits. Employees come from all walks of life and from various locations across the US and enjoy a comfortable work/life balance. Our headquarters are based in San Luis Obispo, CA and we are focused on taking care of employees, customers, and partners.

Job Description

In this role, you’ll drive the cross-functional orchestration of integrated demand generation campaigns at Postal. You will accelerate quality outcomes for the business by delivering segment specific KPIs (leads, MQLs and pipeline) and help support a $mm marketing lead generation budget across channels including paid advertising, social, email, and Postal campaigns. You must have experience balancing quantitative and qualitative data inputs to create smart campaigns, optimize budget dollars, and deliver desired results while working under tight deadlines. 

You'll take the lead on driving the development and execution of measurable, demand-gen initiatives to successfully engage target accounts, leading to the generation of qualified pipeline/opportunities for the sales team. 

Responsibilities

  • Manage multi-channel budget to drive inbound pipeline goals

  • Work closely with the SDR and AE sales teams to build strategic account lists that will be used for hyper-targeted marketing campaigns

  • Create integrated marketing campaigns to help drive opportunities from target accounts

  • Develop demand generation KPIs, baselines and targets for the enterprise 

  • Work closely on special projects with the enterprise sales team to create high-touch campaigns that will drive engagement within accounts

Qualifications

  • 3+ years of experience managing and developing and implementing demand generation marketing campaigns that drive demand, pipeline, and growth for cloud-based (SaaS) businesses.

  • Strong analytical skills with a data-driven approach to problem solving.

  • Expertise in marketing automation systems and integrating those systems into CRM and other technologies.

  • Understanding and experience in the following systems: Hubspot, Google Analytics, Google Ads, LinkedIn Campaign Manager, Salesforce, and Outreach.

  • Proven track record of building, nurturing, and managing B2B marketing campaigns throughout the funnel across web, social, email.

  • Strong background in developing and executing persona-based and/or industry-specific marketing campaigns.

    • Demand gen in Marketing SaaS a plus.

  • Excellent written and verbal communication and presentation skills using data-driven storytelling.

  • Willingness to listen, learn, and have fun in a fast paced environment.

Additional Information

At Postal we believe in a strong work/life/spiritual balance that only comes with a strong company culture that supports its people to do their best work. We don't take ourselves too seriously, but we do have high expectations for our team and we ask that they have the same for us. 

We embrace people for who they are, and believe that diversity, inclusion and belonging are our greatest strengths. Perks include continuous learning opportunities, healthcare benefits, unlimited PTO, team outings, volunteer opportunities, and more. 

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