Sr. B2B Demand Generation Manager

4 weeks ago


San Ramon, United States CareerBuilder Full time

Sr. B2B Demand Generation Manager

As a Sr. B2B Demand Generation Manager, you will be part of the IH Digital Marketing team responsible for working with our Enterprise customers to create exceptional integrated campaigns that drive engagement & conversion. This will include developing and implementing omnichannel digital marketing strategy and plan that incorporates social media, content syndication, publisher programs, programmatic media, email nurture, virtual events, webinars, ABM, and more. We're looking for an individual with 3+ years of B2B demand gen experience that has a passion to implement successful campaigns and is obsessed with conversion optimization.

Responsibilities

Interact with customers to define integrated B2B demand gen programs.
Lead market landscape analysis, develop personas, and prospect/account engagement paths.
Work with teams to understand the audience and target accounts.
Participate in projects from concept to delivery including requirements gathering, campaign strategy and budget development, project kick-off, weekly internal and external communications, customer advisory, and working with a cross-functional internal team to deliver the program.
Develop omnichannel paid media demand gen plan and strategy.
Work on multiple projects and be responsible for deadlines and deliverables. Thrive in a fast-paced, multi-project fluid environment.
Evaluate campaign performance and develop weekly, monthly, and quarterly presentations analyzing digital performance, and sharing insights.
Make campaign optimization recommendations based on performance data and market insights.

Qualifications

3+ years of growth marketing and demand gen experience ideally at a digital marketing agency or a SaaS company executing B2B programs
2+ years of experience creating integrated ABM marketing programs that utilize an omnichannel structure to drive results a plus
Experience running B2B social lead gen campaigns, content syndication, publisher programs, programmatic media, email nurture, virtual events, webinars, communities
Prior experience using ABM platforms like Demandbase and 6Sense is a big plus.
Experience creating and delivering customer presentations
Organized, structured and detail-oriented
Proficient in using project management and collaboration tools such as Slack, Asana, etc.
Experience using analytics tools such as Google Analytics, Adobe Analytics, Tableau, etc.
Familiar with Marketing Automation platforms such as Hubspot, Marketo, Eloqua, etc.
Passion and an eye for good user experience design
Excellent oral and written communication skills
Ability to travel on occasion
Bachelor's Degree in liberal arts, computer science, statistics, math or equivalent

#J-18808-Ljbffr



  • San Diego, United States Alvys Full time

    About Alvys: Alvys is a dynamic and innovative Transportation Management System provider. We are dedicated to revolutionizing the transportation industry with cutting-edge technology and user-centric solutions. Job Summary : As the Senior Manager of Demand Generation at Alvys, you will play a pivotal role in driving our growth strategy. Your primary...


  • San Francisco, United States Wallarm Full time

    Were looking for a strategic, data-driven, and ambitious Head of Demand Generation who will own inbound sales pipeline generation and revenue growth.As a key marketing leader in our go-to-market organization, you will be responsible for the scalable, predictable and repeatable process of generating demand across both our self-serve and sales-led channels.The...


  • San Francisco, United States The Fountain Group Full time

    Job DescriptionJob DescriptionOverview:As a Demand Generation Manager for our client's B2B SaaS communication platform, you will play a pivotal role in driving the success of marketing efforts and maximizing the impact of our global campaigns. In this role, you will be supporting the global and AMER demand generation strategy, and will be responsible for...


  • San Francisco, United States Humanly Full time

    Humanly is transforming the world of talent acquisition. We are building a product that empowers hiring teams in ways that existing recruiting software does not. Backed by natural language processing and ethical AI, our tooling automates screening and scheduling, while providing remote interviewing analytics to hiring teams. It is our mission to help create...


  • San Jose, United States Barrington James Full time

    Demand Generation Director, Pharma Genomics Research and Precision Medicine San Jose - Remote $145k - $165k + bonus, excellent benefits, 401k Barrington James Recruitment has teamed up with a prominent provider of biomedical data analysis software and bioinformatics applications serving the life sciences and healthcare sectors. The company actively manages...


  • San Jose, United States Barrington James Full time

    Demand Generation Director, PharmaGenomics Research and Precision MedicineSan Jose - Remote$145k - $165k + bonus, excellent benefits, 401kBarrington James Recruitment has teamed up with a prominent provider of biomedical data analysis software and bioinformatics applications serving the life sciences and healthcare sectors. The company actively manages and...


  • San Jose, United States Barrington James Full time

    Demand Generation Director, PharmaGenomics Research and Precision MedicineSan Jose - Remote$145k - $165k + bonus, excellent benefits, 401kBarrington James Recruitment has teamed up with a prominent provider of biomedical data analysis software and bioinformatics applications serving the life sciences and healthcare sectors. The company actively manages and...


  • San Jose, United States Barrington James Full time

    Demand Generation Director, Pharma Genomics Research and Precision Medicine San Jose - Remote $145k - $165k + bonus, excellent benefits, 401k Barrington James Recruitment has teamed up with a prominent provider of biomedical data analysis software and bioinformatics applications serving the life sciences and healthcare sectors. The company actively manages...


  • San Francisco, United States Amplitude Full time

    Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 2,300 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they...


  • San Mateo, United States Snowflake Computing Full time

    Build the future of data. Join the Snowflake team. Snowflake started with a clear vision: develop a cloud data platform that is effective, affordable, and accessible to all data users. Snowflake developed an innovative new product with a built-for-the-cloud architecture that combines the power of data warehousing, the flexibility of big data platforms, and...

  • Head of Demand Gen

    3 weeks ago


    San Francisco, United States Snappr Full time

    At Snappr, we're undertaking the massive challenge of making amazing visual content accessible to everyone. We take on complex problems so that photographers, consumers and businesses can connect in more than 250 cities around the world to create and access beautiful visual content. About the role: Off the back of a recent fundraising round, we are rapidly...


  • San Francisco, United States Stein IAS Full time

    Demand Media Supervisor, B2BStein IAS is the original B2B marketing agency. Part of the fast-growing MSQ Group we are weaving data, strategic intelligence, and disruptive technology with big, bold creative ideas to drive revenue growth for blue-chip clients on a global scale.Relentless growth means we’re looking for an ambitious and driven B2B Demand Media...

  • B2B ABM Manager

    7 days ago


    San Jose, United States Experis Full time

    The Account Based Marketing Managers role is to provide support for end-to-end buyer journeys within the Account Based Marketing framework, focus on strengthening email nurture and track conversion across the enterprise storage and memory business, as well as test and optimize each step in the customer journey. This role is on the CPG Digital Marketing...

  • B2B ABM Manager

    4 days ago


    San Jose, United States Experis Full time

    The Account Based Marketing Managers role is to provide support for end-to-end buyer journeys within the Account Based Marketing framework, focus on strengthening email nurture and track conversion across the enterprise storage and memory business, as well as test and optimize each step in the customer journey. This role is on the CPG Digital Marketing...

  • B2B ABM Manager

    17 hours ago


    San Jose, United States Experis Full time

    The Account Based Marketing Managers role is to provide support for end-to-end buyer journeys within the Account Based Marketing framework, focus on strengthening email nurture and track conversion across the enterprise storage and memory business, as well as test and optimize each step in the customer journey. This role is on the CPG Digital Marketing...

  • Sr. Project Manager

    1 month ago


    San Ramon, United States Serigor Inc. Full time

    Job DescriptionJob DescriptionJob title: Sr. Project ManagerLocation: San Ramon, CA, must be somewhat local to Northern California to travel in at least once a monthDuration: 12+ MonthsJob Description:The immediate need is for someone who can be the PM on the Enterprise Estimating System (EES), which will be undergoing major changes over the next three...


  • San Diego, United States Reel Axis Full time

    About Us:Reel Axis (aka Opgen Media) is a leading B2B demand generation agency specializing in content syndication services. With a track record of helping businesses generate high-quality leads and accelerate growth, we are at the forefront of the industry. As we continue to expand our client portfolio, we are looking for a dynamic and experienced B2B Sales...


  • San Diego, United States Reel Axis Full time

    About Us:Reel Axis (aka Opgen Media) is a leading B2B demand generation agency specializing in content syndication services. With a track record of helping businesses generate high-quality leads and accelerate growth, we are at the forefront of the industry. As we continue to expand our client portfolio, we are looking for a dynamic and experienced B2B Sales...


  • San Diego, United States Reel Axis Full time

    About Us:Reel Axis (aka Opgen Media) is a leading B2B demand generation agency specializing in content syndication services. With a track record of helping businesses generate high-quality leads and accelerate growth, we are at the forefront of the industry. As we continue to expand our client portfolio, we are looking for a dynamic and experienced B2B Sales...


  • San Diego, United States Security On-Demand Full time

    Job DescriptionJob DescriptionDescription Are you a "Windows" Wizard?  Are you a technologist ready to grow your career?  Do you have great people skills, superb organizational abilities, and a desire to be great at what you do?Security on Demand is looking for a Sr. Systems Administrator. In this role, you will be a key contributor as you work with...