Manager, Retail

4 weeks ago


New York County New York, United States Publicis CoLab Full time
Job Description

Position Summary

The Manager, Retail - Pharma is responsible for planning and managing the Retail and Point of Care media programs assigned to clients.  Develops relationships with POC media partner, plans and coordinates projects​, and works directly with the Point of Care media team and Strategy team.

The goal for this role is to support client Point of Care marketplace initiatives and help develop and maintain Point of Care partnerships.

Key Responsibilities

Knowledge

Firm understanding of how the agency works and how jobs flow throughout

Firm understanding of client’s business and goals

Understanding of how client business objectives translate into Point of Care marketplace strategies

Understanding of the overall Point of Care marketplace and partner landscape

Firm understanding of Point of Care partnership opportunities, deals and terms

Firm understanding of agency Terms + Conditions and Point of Care partner contracting process

Day-to-Day

Development of Point of Care RFPs​

Creation of Point of Care tactical recommendation​

Negotiation of Point of Care buys​

Informs the Point of Care media plan based on marketplace intelligence supported by analytics​

Leads coordination of data collection & analysis for Point of Care planning & activation​

Point of Care media partner level investment forecasting

Contributes to business rules and parameters of the point of care engagement

Contributes to cross franchise strategy

Prepare HCP target list for dissemination to partners

Evaluation and selection of offices and tactics by brand

Monthly & Quarterly validation and verification of each partner.  Confirmation of delivery by office.

Responsible for managing timely delivery of Point of Care projects and tasks

Contributes Point of Care POVs

Contributes to ad hoc projects

Internal + External Relationships

Responsible for managing and prioritizing own assignments

Provides clear, regular communication regarding status of Point of Care projects

Develops relationships with Point of Care media partners

Collaborates internally with across capabilities and teams



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