Retail Relations Specialist

4 weeks ago


New York County New York, United States Informa Markets Full time
Job Description

The Retail Relations Specialist engages, develops, cultivates and maintains strong relationships with key contemporary women’s fashion retailers on an international level with the purpose of securing attendance for our contemporary womenswear events including COTERIE.  The role focuses on maintaining and strengthening contemporary buyer/retailer relationships, while identifying and actively pursuing new retailer targets through industry knowledge, networking and travel. Working with the VP, Events, they will educate and recruit retailers to attend and build customer relationships with, while supporting sales, marketing and PR with retail-specific information. These responsibilities will be managed through routine and year-round phone and email outreach to retailers; travel to local meetings in NYC and the tri-state area weekly and other key destinations within the US and International quarterly. The Retail Relations Specialist also will offer a high-tough concierge service such as brand matchmaking and curation to service retailers.

Role Accountability and Duties:

Strengthen and maintain relationships with key retention retailers within assigned segment via phone, email, and face to face interactions to invite and register for live events and digital

Proactively build relationships with new key retailers via phone, email, and face to face interactions to invite and register for live events and digital platforms – Identifies new retailers to pursue weekly

Identifies both the key contemporary retailers as well as the decision-making buyers within each company in assigned segments

Tracks, updates, and analyzes data regarding retailers In (url removed); provides ongoing retailer information for the sales team including key retailer lists and relevant content about new and returning retailers. Prepares and executes reports and analysis as requested

With understanding of contemporary and advanced contemporary women’s fashion retailer needs, provides high-touch concierge services to VIP retailers both on-site at events and remotely in between events, such as thoughtful matchmaking between retailer and brands

Understands the contemporary fashion landscape in terms of brand mix, categories and trends and continues to expand this knowledge base daily

Studies market categories and identifies industry leading companies in both the contemporary brand and retailer roles

Supports the contemporary sales team by meeting, engaging and consulting with contemporary brands to encourage their understanding of the value of our offerings

Responds promptly to retailer inquiries via in person meetings, phone, and e-mail; researches and resolves all questions

Qualifies prospective attendees as retailers and helps them complete the registration process to attend the shows

Penetrates retailer registration call and email campaigns to drive attendance

Works with Brand team and marketing, contributes to the “voice” of retail relations. Collaborates on the creation of copy and other retail collateral; to encourage retailer attendance.

Provides retailers with information including brand listings, hotel rates sheets and other show information

Maintains integrity of the database by continuously updating retailer information

Helps manage VIP buyer programs in partnership with the Retail Ops Specialist and Experience team

Presents themselves professionally, acting as host to retailers on-site at all contemporary events

Coordinates and assists on-site show set-up and retail programs/events as needed



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