Director of Sales and Marketing

24 hours ago

Newton, United States United Methodist Communities at Bristol Glen Full time
Job DescriptionJob Description

Director of Sales and Marketing

Full Time | Days

** Pay up to $89,674/year; based on experience **

UMC has been certified A Great Place to Work for the 7th year in a row 87% of our teammates say they feel they make a difference in the work that they do at UMC

UMC is currently seeking a Director of Sales and Marketing for our Bristol Glen Senior Care Community located in Newton, NJ. Bristol Glen Continuing Care Retirement Community (CCRC) is a thoughtfully designed to provide person directed care in a home-like environment to ensure exceptional care and quality of life for our residents.


The Director of Sales and Marketing is responsible for directing all aspects of inquiry management, selling and sales results. This includes independent living, assisted living, and memory care. Responsibilities include direct sales, managing team performance, the lead management system, referral development and participation in marketing events. Additionally, the Director participates in the creation of the tactical marketing plan and implementation along with the Corporate VP of Marketing and Sales. The primary focus of the role is on sales and occupancy growth and includes direct selling in addition to leading and supporting sales and marketing team members.

Requirements for a Director of Sales and Marketing:

  • High School diploma required.
  • Bachelor's degree in Business or related field preferred.
  • 3 years of sales experience in hospitality or senior service industry with a focus on CCRC, Assisted Living and Skilled Nursing.
  • Working knowledge of Microsoft Office and a sales process software product.

Responsibilities for a Director of Sales and Marketing:

  • Focus on Sales and Occupancy: Meet the personal and team performance goals by managing sales activity to ensure sales and occupancy goals are met. Ensures that all prospect inquiries are managed and that timely follow through is maintained in accordance with designated time frames. Supervises the performance of sales counselors, and other sales and marketing team members and actively engages in coaching activities to enhance team performance. Staffs the office to meet business needs which may include evenings, weekends and holidays.
  • Manage CRM Utilization: Maintains quality data flow for leads and referral sources. Ensures timely and accurate input as appropriate into Aline or other community specific systems. Prepares and maintains accurate and timely reports as required.
  • Team Leadership: Selects, trains, evaluates and counsels department personnel in collaboration with Corporate VP of Marketing and Sales. Fosters a culture of collaboration and teamwork. Periodic performance reviews for all team members.
  • Marketing Plan Implementation: In collaboration with UMC Corporate Marketing and Sales team members creates and then executes the community marketing plan. This may include working with a professional advertising agency. Develops community outreach/business development plan to enhance community awareness and generate referrals. Proactively communicates resource needs to the UMC Corporate Marketing and Sales to aid in the development of community marketing and sales budgets annually. Implements marketing events as identified in the tactical marketing plan to attract potential residents and their families. Manages and tracks expenses in accordance with budget and UMC accounting protocols.
  • Community Leadership Team Member: Maintains effective communication with the Executive Director and other leadership team members. Work closely with other departments to ensure cohesive operations and resident satisfaction. Attends and leads in-services, meetings and community training sessions as needed. Serves as community sales culture leader supporting customer service, hospitality, and sales standards through actions, education and recognition of team members.
  • Industry Knowledge: Stays updated about relevant operational, competitive and company information to respond effectively to prospective inquiries and community contacts. Attend relevant industry meetings and conferences.
  • Community Brand Ambassador: Maintains consistency with community and UMC brand by following the organization brand standards. Along with community leadership, ensure brand standards are used in all resident and community communication.

About UMC:

  • Our Mission is: Compassionately serving in community so that all are free to choose abundant life
  • Certified A Great Place to Work for the last 7 years, we continue to grow and innovate to meet the needs of our residents while building upon our rich history of over 115-years of dedication to the communities we serve. Over 80% of our teammates say they feel good about the ways UMC contributes to the community
  • According to the 2024 Great Place to Work Survey, 87% of our teammates:
    • Feel they make a difference and their work has special meaning
    • Indicate they are able to take time off work when necessary
    • Feel their workplace is physically SAFE
  • We offer 4 Full-Service Communities, 5 Affordable Housing Communities and HomeWorks throughout the State of NJ, offering a variety of options from Independent Living, Assisted Living, Memory Care, Long Term Care, Short Term Rehab, home care and more
  • Our company culture at UMC is built on our values of Compassion, Respect, Stewardship and Service.

Benefits offered by UMC for our Teammates:

  • Employer-subsidized Medical and Dental Coverage (eligible at 30-hours per week)
  • 403(b) Retirement Savings Program with Employer Match
  • Daily Overtime Available
  • Employee Assistance Program
  • Tuition Assistance, Professional Development and E-Learning
  • Employee Discount Program
  • Generous Paid Time Off Program
  • Group Life Insurance (No Cost to YOU)
  • 9 Paid Holidays/Premium Pay when working holidays
  • Free uniform items & additional uniform allowances
  • Additional great benefits like Vision coverage, Health Savings Account, Voluntary Life Insurance & so much more

UMC is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other status protected by laws and regulations.

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