Lifecycle Marketing Manager

2 weeks ago

New York, United States Nayya Full time
Job DescriptionJob Description

About Nayya

At Nayya, we believe there's a better way to choose benefits. A more transparent, less confusing way for employees to control their health and financial potential. Powered by billions of data points and machine learning, our benefits experience platform delivers personalized decision support and guidance during open enrollment, new employee onboarding, qualifying life events, and in the moments that matter all year round. This is one of the most stressful and challenging situations consumers face – and we see that as an opportunity to build an innovative response that can help millions of Americans possess the control and understanding they deserve.

About the Role:

A core component to Nayya's success is our ability to engage and communicate effectively with our users. As the Lifecycle Marketing Manager, you will play a critical role in driving and scaling this strategy at Nayya, working closely with the Product team to drive user engagement with Nayya products.

You will own Nayya's instance of Braze, helping us build new products that leverage Braze as our communications platform and helping us deliver campaigns at scale to existing Nayya users. You will build and optimize new campaigns to users, crafting engaging messaging, templates, and designs. You will partner with our Product and Consumer teams to measure performance, identify areas of opportunity, run A/B tests, and drive innovation.

Responsibilities:

  • Own Nayya's instance of Braze and all user communications triggered through the platform.
  • Design and implement complex, multi-step user journeys in Braze to engage users.
  • Create and maintain responsive, cross-platform email templates using HTML/CSS.
  • Identify areas of opportunity and implement underutilized features in Braze (e.g. Currents, Predictive Churn, and APIs).
  • Collaborate with cross-functional teams to integrate Braze with internal data systems and ensure data accuracy and integrity.
  • Monitor and troubleshoot campaign performance, including delivery rates, engagement, and custom event triggers.
  • Solve technical challenges by identifying alternative options and functionality in Braze (e.g. "hacking" timestamps, attributes, and custom events).
  • Create and own documentation for all employee communications

Qualifications:

  • 5+ years of marketing operations or lifecycle marketing experience with 1+ year at an early-stage startup
  • Hands-on experience designing and implementing campaigns in Braze, or a similar consumer ESP, including advanced segmentation and features like Canvases and Connected Content.
  • Proficient in Liquid logic, JSON, HTML, and CSS for building dynamic campaigns and user experiences.
  • Demonstrated ability to design multi-product and multi-pronged journeys.
  • Experience building email campaigns, from success metrics to ideation to execution.
  • Experience working within or in close partnership with product management.
  • Excellent written and verbal communication skills.

Success looks like:

  • Within 30 days: Within 30 days, you'll understand the Nayya product, use-cases, and our goals. You'll clearly understand how users interact with Nayya and the current user communications in place. You will have met with key stakeholders, including cross-functional team members and managers to understand their role in influencing the performance marketing program. You'll have worked with Consumer, Product, and Customer Success to define short-term opportunities to streamline our Braze instance.
  • Within 60 days: You'll be able to manage outbound campaigns and set up engagement journeys from scratch including working with the Nayya Product and Consumer teams on overarching campaign strategy.
  • Within 90 days: At this point, your main focus will be informing and executing a tactical roadmap to design new products communications and maintain an efficient Braze instance.

The salary range for New York based candidates for this role is $120,000 - $150,000. We use a location factor to adjust this range for candidates that are located outside of geographic region of our New York office. Placement within the salary band is determined based on experience.

#LI-DD1

#LI-HYBRID

NYC Salary Range$120,000—$150,000 USD

Why Join Nayya?

  • Be an early employee of a quickly growing, VC-backed start-up - grow with us
  • Have a meaningful impact on a platform that is scaling very rapidly
  • Contribute to a values-based culture with an emphasis on empowerment and autonomy
  • Work in a highly collaborative, cross-functional environment
  • Benefits include: Competitive pay, employer-paid healthcare, stock options

Nayya is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics

  • Lifecycle Marketing Strategist

    4 days ago

    New York, New York, United States Insight Global Full time

    As a Lifecycle Marketing Strategist, you will play a key role in driving the execution and campaign delivery of Marketing's lifecycle communications. With a strong focus on driving video content engagement from subscribers, you will work closely with market strategists to create and manage marketing campaign processes.About the JobThis is an exciting...

  • Lifecycle Marketing Strategist

    4 days ago

    New York, New York, United States UnitedMasters | Translation Full time

    Join the Pioneers in Cultural Capital with UnitedMastersUnitedMasters | Translation is a pioneering company that connects independent artists and brands to drive business growth and push culture forward. As a Lifecycle Marketing Manager, you will be part of this innovative team, owning UnitedMaster's lifecycle marketing strategy and execution and building...

  • Lifecycle Marketing Lead

    4 days ago

    New York, New York, United States Clair Full time

    Job DescriptionThe Lifecycle Marketing Lead will be responsible for developing and executing lifecycle marketing strategies for all of Clair's products. This includes designing, implementing, and analyzing automated multi-channel campaigns to drive product engagement and meet business goals.Requirements:5-7+ years of experience in lifecycle or retention...

  • Lifecycle Marketing Operations Manager

    4 days ago

    New York, New York, United States K Health Full time

    Role OverviewWe're seeking a highly skilled Lifecycle Marketing Manager to lead our CRM efforts and drive business growth. As a key member of our Marketing team, you'll be responsible for developing and executing strategic plans for CRM automations and campaigns across multiple channels. If you have a passion for analytics, data-driven decision making, and...

  • Marketing Operations Specialist

    1 day ago

    New York, New York, United States Nayya Full time

    Lifecycle Marketing Opportunity at NayyaWe are seeking an experienced marketing professional to join our team as a Lifecycle Marketing Manager. In this role, you will be responsible for driving and scaling our lifecycle marketing strategy at Nayya, working closely with the Product team to drive user engagement with Nayya products.Responsibilities:Develop and...

  • Lifecycle Marketing Specialist

    4 days ago

    New York, New York, United States Dotdash Meredith Full time

    The successful candidate will have a proven track record of driving user growth, engagement, and retention through innovative lifecycle marketing strategies. Key responsibilities include designing and executing comprehensive lifecycle marketing contact strategies, developing and implementing messaging and touchpoints, and collaborating with cross-functional...

  • Lifecycle Marketing Strategist

    1 day ago

    New York, New York, United States Nayya Full time

    About NayyaWe are a quickly growing start-up that empowers employees to control their health and financial potential. Our benefits experience platform delivers personalized decision support and guidance during open enrollment, new employee onboarding, qualifying life events, and in the moments that matter all year round.As a key player in our marketing team,...

  • Product Lifecycle Manager

    11 hours ago

    New York, New York, United States Endeavor Operating Company, LLC Full time

    Job OpportunityWe are seeking an experienced Product Lifecycle Manager to oversee the integration of systems, change management, and product delivery processes across diverse internal teams. This role is pivotal in ensuring operational efficiency across different components of product management, from ticketing to hospitality offerings.The ideal candidate...

  • Lifecycle Campaign Manager

    7 hours ago

    New York, New York, United States Fanatics, Inc. Full time

    Job Description:We are looking for a Lifecycle Campaign Manager to assist in implementing pre-defined marketing strategies and workflows, focusing on accurate and timely campaign execution. The ideal candidate will have a strong understanding of email and push notification marketing, experience with marketing automation tools, and excellent organizational...

  • Customer Marketing Associate

    2 weeks ago

    New York, United States Flutter Entertainment PLC Full time

    :"ABOUT FANDUELFanDuel Group ("FanDuel\") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit...

  • Customer Marketing Associate

    4 weeks ago

    New York, United States Flutter Entertainment PLC Full time

    :" ABOUT FANDUEL FanDuel Group ("FanDuel\") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit...

  • Lifecycle Growth Marketing Manager

    2 months ago

    New York, United States Sleeper Full time

    About Us:Sleeper is a rapidly expanding platform for fantasy sports and games, revolutionizing the way sports fans connect and engage. Though once only an NFL fantasy football company, we have continued to expand our offerings over 10+ years of operation with NBA, LCS, and soccer. In Sleeper Picks, our real-money Daily Fantasy Sports (DFS) game, users...

  • Customer Marketing Associate

    3 weeks ago

    New York, United States FanDuel Full time

    ABOUT FANDUELFanDuel Group ("FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit...

  • Customer Marketing Associate

    4 weeks ago

    New York, United States FanDuel Full time

    ABOUT FANDUELFanDuel Group ("FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit...

  • Asset Lifecycle Management

    1 month ago

    New York, United States IS3 Solutions Full time

    Asset Lifecycle Management Location: NYC, Hybrid Job Overview: We are seeking a proactive and detail-oriented Technical Project Manager specializing in Asset Lifecycle Management. This role involves managing and analyzing data across all OEMs to track the lifecycle of technology assets, identify risks and vulnerabilities, and provide insights to ensure...

  • IT Asset Lifecycle Manager

    4 weeks ago

    New York, New York, United States Nesco Resource Full time

    Nesco Resource is seeking a seasoned IT asset lifecycle manager to oversee the end-to-end lifecycle of IT assets, ensuring timely upgrades and replacements according to the end-of-life schedules.This role involves leading the identification, assessment, and remediation of vulnerabilities within the IT infrastructure to mitigate risks and ensure compliance...

  • Product Lifecycle Manager

    3 weeks ago

    New York, New York, United States Deaglo Full time

    Job OverviewThis is a hybrid role based in the NYC area that requires occasional in-person meetings. You will drive software product lifecycle from conception through launch, straddling the role of client advocate and building the best products possible.The ideal candidate has an insatiable curiosity to learn, exceptional attention to detail, and a passion...

  • Customer Experience Strategist, Lifecycle Marketing

    2 weeks ago

    New York, New York, United States Fur LLC Full time

    About Fur LLC">Fur LLC is a pioneering brand in the beauty and body care industry, dedicated to redefining skin and body-hair care through effective, simple, clean, and inclusive products for all skin and hair types.We're seeking an experienced Customer Experience Strategist, Lifecycle Marketing to join our team and help us drive customer acquisition and...

  • Lifecycle Management Professional

    4 days ago

    New York, New York, United States Rippling Full time

    About the OpportunityRippling is a revolutionary HR, IT, and Finance platform that brings together all workforce systems in one place. As a Program Manager, Customer Lifecycle, you will lead strategic projects that drive customer satisfaction, retention, and growth. This role offers a unique opportunity to shape the future of Rippling's customer experience...

  • Customer Experience and Retention Manager, Lifecycle Marketing

    4 weeks ago

    New York, New York, United States Fur LLC Full time

    About UsFur LLC is a woman-founded, owned, and led business that has been redefining the skin and body-hair care industry since 2015. Our mission is to create effective, simple, clean, and inclusive products for use from head to toe.We believe in celebrating individuality and inviting everyone to revel in their choices. Our commitment to addressing often...