Lifecycle Marketing Strategist
3 weeks ago
We are a quickly growing start-up that empowers employees to control their health and financial potential. Our benefits experience platform delivers personalized decision support and guidance during open enrollment, new employee onboarding, qualifying life events, and in the moments that matter all year round.
As a key player in our marketing team, you will play a critical role in driving and scaling our lifecycle marketing strategy at Nayya, working closely with the Product team to drive user engagement with Nayya products.
Key Responsibilities:
- Own and manage our Braze instance, ensuring efficient user communications and campaign delivery.
- Design and implement complex user journeys in Braze to engage users and drive product adoption.
- Create responsive, cross-platform email templates using HTML/CSS to enhance user experiences.
- Collaborate with cross-functional teams to integrate Braze with internal data systems and ensure data accuracy and integrity.
- Monitor and troubleshoot campaign performance, including delivery rates, engagement, and custom event triggers.
Requirements:
- 5+ years of marketing operations or lifecycle marketing experience, preferably at an early-stage start-up.
- Hands-on experience designing and implementing campaigns in Braze or similar consumer ESPs, including advanced segmentation and features.
- Proficient in Liquid logic, JSON, HTML, and CSS for building dynamic campaigns and user experiences.
- Demonstrated ability to design multi-product and multi-pronged journeys.
Estimated Salary: $120,000 - $150,000 per year.
Nayya is proud to offer a competitive compensation package, including benefits such as employer-paid healthcare and stock options.
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