Customer Experience Strategist, Lifecycle Marketing

2 weeks ago


New York, New York, United States Fur LLC Full time

About Fur LLC

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Fur LLC is a pioneering brand in the beauty and body care industry, dedicated to redefining skin and body-hair care through effective, simple, clean, and inclusive products for all skin and hair types.

We're seeking an experienced Customer Experience Strategist, Lifecycle Marketing to join our team and help us drive customer acquisition and retention across our Direct-to-Consumer (DTC) and Business-to-Business (B2B) lines of business.

Job Summary

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This role will span across email, SMS, loyalty programs, and customer experience & insights, with a focus on building and optimizing customer journeys, meeting and exceeding key performance indicators (KPIs), managing segmentation, and leveraging data to drive marketing decisions.

The ideal candidate will have 4+ years of experience in retention and growth marketing for a beauty, cosmetics, or skincare company with retail, wholesale, and DTC channels, along with advanced knowledge of Shopify, Google Analytics, Klaviyo, Attentive, Yotpo, and winning e-commerce strategies.

Responsibilities

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  • Collaborate closely with the VP, Growth to shape and execute on customer acquisition and retention strategies across owned digital channels">
  • Leverage data to map the B2B customer journey and drive customer acquisition and retention">
  • Proactively identify opportunities for improvement to email campaigns, SMS, and our loyalty programs to delight our customers and meet growth marketing goals">
  • Partner cross-functionally to build brand-aligned campaigns that complement brand marketing efforts and motivate purchasing behavior from wholesale, retail, and DTC customers">
  • Provide, implement, and maintain robust reporting dashboards for consistent analysis and improvement across managed channels">
  • Proactively analyze key customer insights and make recommendations for optimization based on customer feedback and experience">
  • Design, develop, and execute innovative initiatives that enhance retention at all stages of the customer lifecycle; devise tailored programming for defined segments to convert customers across inflection points in the digital funnel">
  • Redesign and implement our loyalty program inclusive of 360 marketing activations which will build profitable, long-term relationships and drive retention and LTV through a strong understanding of our customer behaviors">
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Requirements

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To be successful in this role, you'll need:

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  • 4+ years experience in retention and growth marketing for a beauty, body care, cosmetics, hair care, and/or skincare company with retail, wholesale, and DTC channels">
  • 2+ years experience managing external agencies towards success">
  • Advanced knowledge of Shopify, Google Analytics, Klaviyo, Attentive, Yotpo, and winning e-commerce strategies; Hubspot a plus">
  • Excellent data analysis skills; demonstrated experience building and leveraging KPI dashboards to drive decision-making">
  • Strong entrepreneurial and cross-functional ways of working to support growth">
  • Alignment with Fur's core pillars of expertise, efficacy, inclusivity, and quality">
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What We Offer

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We offer a competitive salary up to $130,000 + bonus eligible, along with:

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  • Generous Time Off: Unlimited PTO & Sick Time with no waiting period for utilization, Summer Fridays, and 12 paid holidays">
  • Flexibility: Hybrid work environment (3 days in office, 2 days remote) + annual allocation of Work from Anywhere days">
  • Paid Parental Leave: Up to 4 Months fully paid parental leave">
  • Benefits: Medical with HSA or FSA (as applicable), Dental, Vision, Employee Assistance Program, Commuter Benefits, and access to Spring Health">
  • Retirement Benefits: 401k with a company match after 1 year of employment">
  • Technology Reimbursement: $75 per month">
  • Donation Matching: Up to $500 Donation Matching for any donation to a registered 501(c)3">
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Language: en



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