Lifecycle Marketing Strategist

1 day ago


New York, New York, United States Insight Global Full time

As a Lifecycle Marketing Strategist, you will play a key role in driving the execution and campaign delivery of Marketing's lifecycle communications. With a strong focus on driving video content engagement from subscribers, you will work closely with market strategists to create and manage marketing campaign processes.

About the Job

This is an exciting opportunity to join Insight Global's Marketing Operations team and contribute to the development of innovative marketing campaigns. With a strong background in marketing operations and a passion for technology, you will be well-suited to this role.

The successful candidate will have at least 4 years of professional marketing experience executing CRM/Lifecycle channel optimization and insights. They will be proficient in building HTML emails from asset files, making message template adjustments, and articulating complex needs to developers.

A strong understanding of best practices in email, push, SMS, and in-app messaging channels and platforms is essential. The ideal candidate will also have working knowledge of Braze and/or other lifecycle marketing platforms, ideally certified in one main platform. Proficiency in SQL and template scripting, as well as agile methodologies (Jira/Confluence), is also required.

In addition to these technical skills, the Lifecycle Marketing Strategist must be able to effectively communicate and manage stakeholders, with a strong ability to articulate complex needs to developers. Fluency in Korean or Japanese is also highly valued.

Benefits

Benefit packages for this role include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options. A 401(k) retirement account with employer matching is also available.

The estimated salary for this position is $95,000 - $110,000 per year, depending on experience.



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