Customer Marketing Associate

3 weeks ago

New York, United States FanDuel Full time
ABOUT FANDUEL

FanDuel Group ("FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.

Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.

FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE ROSTER

At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We're dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does "winning" look like at FanDuel? It's recognition for your hard-earned results, a culture that brings out your best work-and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we'll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of "We Are One Team" runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

THE POSITIONOur roster has an opening with your name on it

FanDuel is looking for a Casino Marketing Associate to help drive our CRM communication strategy and marketing initiatives across the FanDuel products. You will play a key role supporting FanDuel customer lifecycle journeys, and you will gain exposure to our Casino brand vertical in addition to the product and engineering teams. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.

THE GAME PLAN
Everyone on our team has a part to play
  • Collaborate with various stakeholders to build key marketing campaigns that drive customer engagement and high value actions, using data driven insights and a strong understanding of business priorities.
  • Help define the customer marketing strategy & roadmap to achieve ambitious engagement, retention, and reactivation goals.
  • Contribute to planning and managing the customer proposition calendar to ensure the delivery of the right message, to the right customer, at the right time.
  • Aid in improving process efficiencies and customer journeys by executing automated & triggered marketing campaigns.
  • Develop personalization across all marketing campaigns by leveraging data and our marketing tech stack.
  • Utilize campaign, channel and client data to inform planning; clearly communicate key learnings, actionable insights, and recommend new opportunities to leadership.
  • Cultivate extensive knowledge of our segmentation strategy.
  • Conduct A/B testing to track business impacts, analyzing the data and extracting key insights.
  • Assist in developing multi-product lifecycle strategies geared towards growing group-wide retention.
  • Become a systems expert, cultivating extensive knowledge of our marketing tech systems.
  • Aid in execution, creation, email coding, campaign setup, QA, deployment, channel optimization and reporting within the full CRM lifecycle.
  • Contribute to QA efforts on all CRM channels to ensure all campaigns are accurate, render properly, adhere to channel best practices and provide our customers with the best journey experience possible.

THE STATS
What we're looking for in our next teammate
  • Bachelor's Degree required.
  • 1-3 years of experience in email and/or mobile marketing, with experience creating and managing campaigns from start to finish.
  • Aptitude for coding and technical projects.
  • Advanced proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.)
  • Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize.
  • Experience running and analyzing marketing campaigns, timelines and deployment in a robust business.
  • Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner.
  • Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze and Movable Ink strongly preferred).
  • Strong analytics skills using data to tackle problems and translate results into recommendations.
  • Strong understanding of HTML and CSS.
  • Comfortable with querying and logic (SQL knowledge a plus).
  • Knowledge of Photoshop preferred.
  • Strong grasp of Email Marketing metrics.
  • Has a positive attitude and loves opportunities to collaborate with others.
  • An avid sports and gaming fan and have played FanDuel or competitive products.
  • Willing to work nontraditional hours, including weekends and evening shifts.

PLAYER BENEFITS
We treat our team right

From our many opportunities for professional development to our generous insurance and paid leave policies, we're committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:
  • An exciting and fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship and professional development resources to help you refine your game
  • Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another

FanDuel is an equal opportunities employer and we believe, as one of our principal states, "We Are One Team" We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team

The applicable hourly range for this position is $30.77 - $38.46 which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

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