Head of Marketing Mix Modeling

1 day ago


Market St San Francisco CA USA, United States Adobe Systems Full time
Job Title: Head of Marketing Mix Modeling

At Adobe, we're passionate about empowering people to create beautiful and powerful digital experiences. We're seeking a highly experienced leader to join our Global Marketing Organization (GMO) as the Head of Marketing Mix Modeling (MMM). This role is critical in guiding quarterly marketing budget planning decisions and ensuring accurate marketing return on investment measurement.

Key Responsibilities:
  • Lead a team of data scientists in building MMMs to reflect Adobe's dynamic needs and priorities
  • Track and maintain model prediction accuracy and ensure proper attribution of marketing channel impact
  • Ensure models properly account for variables like competitor data, promotions, pricing, economic factors, product drivers, and more
  • Maintain model consistency across different product segments and geographies
  • Continuously enhance modeling techniques and capabilities as the analytical landscape evolves
Requirements:
  • MS/PhD in Economics, Statistics, Mathematics, Computer Science, or related quantitative field
  • 10-15 years of experience building and operationalizing MMMs and marketing analytic solutions
  • Over 5 years of experience in leading and managing team members
  • Deep expertise in advanced econometrics, statistics, machine learning, and quantitative methods
What We Offer:
  • Competitive compensation package
  • Opportunity to work with a talented team of data scientists
  • Professional growth and development opportunities


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