Head of Marketing Strategy and Operations

4 weeks ago

San Francisco, California, United States Mediabistro Full time
About the Role

We are seeking a strategic and data-driven marketing leader to drive marketing operations and strategy for our next chapter of growth. As the Head of Marketing Strategy and Operations, you will oversee all aspects of our marketing technology stack, lead flow, and operations, as well as marketing strategies such as marketing automation, top of funnel strategy, budget management, and quarterly executive reviews.

Key Responsibilities
  • Build and evolve a measurable and predictable customer acquisition engine
  • Manage marketing technology budgets, vendor evaluations, vendor relationships, contracting, and ensure that the mechanics of the marketing operations are working optimally
  • Be the voice of marketing performance to our revenue leadership team
  • Work day-to-day with sales leadership, SDR, and revenue operations to ensure optimization and cross-functional alignment
  • Manage marketing operations consultants to improve marketing automation, targeting & personalization
  • Develop business cases to inform investment & campaign ROI analysis
  • Analyze media mix and provide recommendations
  • Mature our channel attribution, forecasting and goal setting/tracking
  • Work with leadership to design effective quarterly business reviews and strategy offsite
  • Lead our martech roadmap strategy and calendar
  • Lead long term multi-year strategic planning to increase total addressable market (TAM)
Requirements
  • 12+ years of marketing strategy & operations supporting demand generation for B2B technology businesses
  • Expert in driving digital journeys through digital marketing and demand generation programs
  • Proven track record analyzing top of funnel marketing metrics and sales pipeline to provide actionable insights and recommendations
  • Experience with Account Based Marketing (ABM) technology and programs
  • Experience with HubSpot, Sprout Social, X (fka Twitter), LinkedIn, Mailchimp
  • Continuously evaluate the performance and outcomes of integrated campaigns, helping marketing leadership adjust demand tactics and strategy accordingly
  • An innate sense of urgency to drive programs forward and deliver results
  • Ability to manage long-term projects with short-term troubleshooting concurrently
  • Process-oriented with the ability to bring structure and scalability to how we use our martech stack
What We Offer

We offer a competitive salary range of $180,000 - $2,000,000 a year, as well as the opportunity to work in a dynamic and innovative company. The position is full-time, with the ability to work 2-3 days a week in our San Francisco office. We also offer the ability to work remotely within the US and are authorized to work in the United States.

We are an equal opportunity employer and do not discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, marital status, religion, national origin, ancestry, age, disability, military or veteran status, genetic information or any other basis protected by applicable federal, state, or local laws.

  • Head of Marketing Strategy

    4 weeks ago

    San Francisco, California, United States Zero Prime Full time

    About UsAt Zero Prime, we're at the forefront of the data and AI revolution, driving innovation and growth through our Data Council conference and community. Since 2013, we've been building a global technical community, leveraging our conference series to provide a platform for practitioners to share insights, technical founders to find partners and...

  • Head of Sales Strategy and Operations

    3 weeks ago

    San Francisco, California, United States Anthropic Full time

    About AnthropicAt Anthropic, we're committed to creating reliable, interpretable, and steerable AI systems. Our mission is to make AI safe and beneficial for our users and society as a whole. We're a quickly growing team of researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.About the RoleAs the Head...

  • Head of Product Marketing Strategy

    4 weeks ago

    San Francisco, California, United States Faire - Full time

    About FaireFaire is an online wholesale marketplace that empowers brands and retailers to strengthen the unique character of local communities. Our platform connects independent retailers with the best products from around the world, helping them grow their businesses and thrive in a competitive market.We're looking for a senior marketing leader to join our...

  • Head of Sales Strategy and Operations

    3 weeks ago

    San Francisco, California, United States Anthropic Full time

    About the RoleWe are seeking a highly skilled and experienced Head of Sales Strategy and Operations to join our team at Anthropic. As a key member of our senior sales leadership team, you will be responsible for building and leading a team of strategic business partners to support sales leaders across all segments.Key Responsibilities:Strategic Leadership...

  • Head of Brand Marketing Strategy

    4 weeks ago

    San Francisco, California, United States Lavendo Full time

    About LavendoLavendo is a leading provider of AI-centric cloud infrastructure, empowering organizations to drive breakthroughs in artificial intelligence. Our mission is to democratize access to world-class AI infrastructure, enabling businesses to turn bold AI ambitions into reality.The OpportunityWe are seeking a seasoned Brand Marketing professional to...

  • Global Head of Sales Strategy and Operations

    4 weeks ago

    San Francisco, California, United States Udemy Full time

    About UsAt Udemy, we're on a mission to revolutionize learning. Our intelligent skills platform and global community of instructors have helped over 70 million learners and 16,000 organizations achieve their goals. We're seeking a highly motivated and experienced Global Head of Sales Strategy and Operations to join our team.About the RoleThis hybrid position...

  • Head of Global Rewards Strategy

    4 weeks ago

    San Francisco, California, United States AirTree Ventures Pty Full time

    Head of Global Rewards StrategyWe are seeking an experienced Head of Global Rewards Strategy to join our team at AirTree Ventures Pty. As a key member of our organization, you will be responsible for shaping our global rewards strategy, ensuring it aligns with our mission and business goals while keeping our team excited and motivated.Key...

  • Marketing: Head of Brand Strategy

    3 weeks ago

    San Francisco, California, United States Bio-Rad Laboratories Full time

    Brand Strategy LeadershipBio-Rad Laboratories seeks a seasoned Brand Strategy Leader to drive the development of innovative brand marketing strategies that align with our business objectives and resonate with target customer segments.This role will leverage customer, product, and strategic insights to craft corporate brand positioning, messaging, and value...

  • Head of Regulatory Affairs Tether Evo

    4 weeks ago

    San Francisco, California, United States Tether Operations Limited Full time

    Job Title: Head of Regulatory Affairs Tether EvoAt Tether Operations Limited, we are seeking an experienced and visionary Head of Regulatory Affairs to design and execute global regulatory strategies for our Tether Evo business vertical.Key Responsibilities:Develop and execute regulatory strategies to ensure compliance with national and international...

  • Head of Global Rewards Strategy

    3 weeks ago

    San Francisco, California, United States AirTree Ventures Pty Full time

    About the RoleWe are seeking a highly experienced Total Rewards Leader to join our team at AirTree Ventures Pty. As Head of Global Rewards Strategy, you will be responsible for shaping our company's global rewards strategy, ensuring it aligns with our mission and business goals.Key ResponsibilitiesOwn the vision and execution of our reward programs, ensuring...

  • Head of Marketing Strategy

    4 weeks ago

    San Jose, California, United States Coactive AI Full time

    Product Marketing LeaderCoactive AI is revolutionizing the way businesses interact with visual content. With the rise of image and video data, we're making it easier to search, filter, and analyze this valuable information. As a Product Marketing Leader, you'll play a critical role in shaping our go-to-market strategy and driving revenue growth.Key...

  • Head of Performance Marketing

    4 weeks ago

    San Francisco, California, United States Rippling Full time

    About RipplingRippling is a cutting-edge HR, IT, and Finance platform that empowers businesses to streamline their workforce systems. By integrating payroll, expenses, benefits, and computers into a single system, Rippling revolutionizes the way companies manage their employees.The RoleWe're seeking a seasoned Head of Performance Marketing to lead our demand...

  • Head of Marketing

    2 months ago

    San Francisco, California, United States Get Lago Corp. Full time

    Lago is the open-source platform that helps engineers build better monetization systems. We enable software teams to build customizable and scalable usage metering, subscription management, billing, invoicing, and payment systems.Lago is the leader of our category on Github (5k+ stars), won « Product of the month » on ProductHunt, and is used by leading...

  • Head of Brand Strategy

    3 weeks ago

    San Rafael, California, United States BioMarin Pharmaceutical Full time

    Job Title: Head of Brand StrategyJob Summary:We are seeking a seasoned leader to serve as the Head of Brand Strategy for our Rare Diseases team. The ideal candidate will have a strong background in marketing and commercial development, with a proven track record of driving growth and success in the pharmaceutical industry.Key Responsibilities:Develop and...

  • Head of Marketing

    3 weeks ago

    San Francisco, California, United States Zero Prime Full time

    About Zero Prime: As a leading venture capital fund and premier data and AI conference, we're at the forefront of innovation. Our mission is to foster growth and transformation in the data and AI sectors. We're seeking an experienced and versatile Head of Marketing to lead our marketing efforts.Key Responsibilities:Strategic Planning:Develop and implement a...

  • Head of Marketing

    3 weeks ago

    San Francisco, California, United States Zero Prime Full time

    About Us:At Zero Prime, we're at the forefront of the data and AI revolution, leveraging our Data Council conference and community to drive innovation and growth.We're a community-led platform that provides a natural space for practitioners to share insights, technical founders to find partners and customers, and growing companies to hire talent.Our second...

  • Head of Marketing Strategy

    4 weeks ago

    San Jose, California, United States Coactive AI Full time

    Join Coactive AI as a Strategic Product Marketing LeaderCoactive AI is a leading provider of multimodal AI solutions, and we're seeking a seasoned product marketing leader to help us establish ourselves as a category-defining player in the industry. As a strategic product marketing leader, you'll play a critical role in refining and differentiating our...

  • Head of Brand Marketing

    4 weeks ago

    San Francisco, California, United States META Full time

    Job Title: Head of Facebook Brand Marketing Job Summary: Meta is seeking a seasoned brand leader to spearhead the development of Facebook's global marketing strategy. As the Head of Facebook Brand Marketing, you will lead a high-performing team responsible for planning and executing full-funnel marketing campaigns that drive business results. Your...

  • Head of Growth Marketing Strategist

    4 weeks ago

    San Francisco, California, United States 2K Full time

    Growth Marketing Role OverviewWe are seeking a highly skilled Head of Growth Marketing to drive the next phase of growth across players, publishers, and developers at 2K. This role is integral to helping identify the right strategies to impact acquisition, engagement, and retention efforts and execute and bring them to life.Key ResponsibilitiesBuild and...

  • Head of Product Strategy and Operations

    3 weeks ago

    San Jose, California, United States Tik Tok Full time

    Job Title: Head of Product Strategy and OperationsAbout the Role:TikTok is the leading destination for short-form mobile video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the...