Head of Product Marketing

2 months ago

San Francisco, United States Cohere Full time

Who are we?

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future

Position Summary

Cohere is seeking an exceptional Head of Product Marketing to drive the adoption of our cutting-edge AI models and platform. In this hands-on leadership role you'll craft compelling narratives for technical and business audiences, highlighting the transformative power of our technology. A key focus will be positioning our enterprise AI solutions as the superior choice for both developers and business decision-makers.

This role demands a passion for translating complex technical capabilities into clear value propositions and use cases. You'll collaborate across teams to align messaging with Cohere's brand. The ideal candidate is a technical product marketing leader who excels at storytelling and communicating value, especially to developer and executive audiences.

As our Head of Product Marketing, you will:
  • Possess a deep understanding of the AI/ML landscape, particularly in NLP, along with a proven track record in marketing B2B software or enterprise AI solutions. You are known for your ability to distill complex technical concepts into accessible, impactful messaging.
  • Collaborate with executive and GTM leadership to define and execute a product marketing strategy, aligning it with business objectives and AI industry trends.
  • Conduct comprehensive market analysis and competitive research to identify opportunities and challenges in the rapidly evolving AI landscape.
  • Develop and implement GTM plans for new AI products and services, including positioning, messaging, pricing, and distribution strategies. You are known for your ability to orchestrate impactful product launches.
  • Partner closely with the sales team to provide tools, training, and resources for effectively selling our AI products to enterprise clients. You will build compelling marketing and sales-facing collateral.
  • Design and execute compelling content to help drive demand generation campaigns, qualified leads, and nurture prospects through the sales funnel.
  • Identify and leverage impactful customer success stories to build credibility and showcase real-world AI applications of Cohere.
  • Establish and track key performance indicators (KPIs) for product marketing, making data-driven adjustments to optimize effectiveness.
  • Work closely with product management and sales teams to ensure alignment on models, and launches while gathering market feedback.
This career opportunity may be a good match for you if you have:
  • 15+ years of experience working in marketing or product management, with 10+ years of experience in enterprise marketing in cloud or SaaS technology companies.
  • In-depth understanding of machine learning, particularly generative models, and a strong understanding of cloud computing, large language models (LLMs), and AI products.
  • Experience working in enterprise technology and operating in a global role or on a global scale is essential.
  • Experience as a thought leader in the field of technical marketing.
  • Proven ability to craft compelling value propositions and positioning strategies that resonate with diverse stakeholders.
  • A keen eye for aesthetics and the ability to collaborate with design to create visually appealing assets.
  • Track record of successful collaboration with cross-functional teams.
  • Proven people leadership experience and experience building & leading an enterprise grade marketing team.
  • MBA or Master's degree in computer science or engineering is a strong plus.

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply If you consider yourself a thoughtful worker, a lifelong learner, and a kind and playful team member, Cohere is the place for you.

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

Our Perks:

  • An open and inclusive culture and work environment
  • Work closely with a team on the cutting edge of AI research
  • Weekly lunch stipend, in-office lunches & snacks
  • Full health and dental benefits, including a separate budget to take care of your mental health
  • 100% Parental Leave top-up for 6 months for employees based in Canada, the US, and the UK
  • Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
  • Remote-flexible, offices in Toronto, New York, San Francisco and London and co-working stipend
  • 6 weeks of vacation

Note: This post is co-authored by both Cohere humans and Cohere technology.

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