Head of Performance Marketing

6 days ago


San Francisco, California, United States Dolls Kill Full time
About the Role

We are seeking a highly skilled and experienced Head of Performance Marketing to join our team at Dolls Kill. As a key member of our marketing team, you will be responsible for developing and executing strategies to drive customer acquisition and retention across all performance marketing channels.

Key Responsibilities
  • Develop and guide strategies for sustained new customer acquisition and long-term retention across all performance marketing channels
  • Build and mentor a high-performing team of creative, analytical performance marketers
  • Think strategically about the customer journey across all channels; make investment trade-off decisions across the funnel, prioritizing awareness through loyalty as appropriate
  • Serve as the key decision maker for media spend strategy and mix; partner with finance on the overall budget and recommended allocations needed to hit new customer and ROAS goals
  • Conceptualize and manage innovative programs across the customer lifecycle to drive repeat purchase, customer LTV, brand affinity or NPS
Requirements
  • Proven experience leading a performance marketing team in a modern e-commerce, fashion or D2C brand
  • Strong understanding of the Dolls Kill brand and what we stand for
  • Ability to communicate effectively across the team, cross-functional partners, and other key stakeholders
  • Proven history of getting shit done


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