Public Relations Specialist

1 week ago


Charlotte, North Carolina, United States Billy Graham Evangelistic Association Full time
Job Summary

We are seeking a highly skilled Public Relations Specialist to join our team at the Billy Graham Evangelistic Association. As a key member of our Communications Department, you will be responsible for gaining positive external exposure for our organization's ministries in broadcast, digital, and print media.

Key Responsibilities
  • Draft and distribute press releases, media alerts, and social media collateral to support our public relations efforts.
  • Pitch stories about BGEA to international, national, and local media to generate media placements.
  • Pitch and coordinate interviews for BGEA spokespeople, obtaining necessary approvals in advance.
  • Develop and provide talking points and conduct interview prep sessions with approved spokespeople.
  • Assist with on-site media areas and interview requests at BGEA events.
  • Create and provide materials for specific media events and media requests.
  • Identify newsworthy trends and story angles to enhance our team's efforts to reach existing and new audiences.
  • Develop and maintain relationships with local, regional, national, community groups, and trade media.
  • Monitor media mentions, correct factual inaccuracies, and provide relevant news and updates to leadership.
  • Stay up-to-date on trends and advances in the PR profession, technology, and social media to maintain high standards of excellence.
  • Implement media strategies and communications tactics for promotion of BGEA and its ministry efforts.
  • Manage and maintain BGEA social media accounts to establish a consistent public image and increase public engagement.
Requirements
  • Bachelor's degree in journalism, communications, or a related field.
  • Minimum of 2 years of experience in public relations, marketing, or communications.
  • Excellent written and verbal communication skills.
  • Thorough knowledge of AP Style.
  • Capacity for strategy development, critical thinking, and creativity in storytelling.
  • Experience with social media platforms and public speaking.
  • Ability to relate to people well and manage administrative tasks simultaneously.
Working Conditions
  • This is not a remote position.
  • Work is typically performed in a conventional office environment.
  • Extensive domestic travel required.
  • Occasional international travel may be possible.
Benefits
  • Medical, prescription, dental, and vision insurance.
  • Flexible Spending Account (FSA).
  • Long-term and short-term disability insurance.
  • Term Life insurance.
  • 401(k) retirement savings plan.
  • 10 paid holidays, including 1 floating holiday.
  • Minimum 12 days of vacation.
  • 10 sick days.


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