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Senior Integrated Marketing Manager

2 months ago

Raleigh, North Carolina, United States WalkMe Full time
About the Position

WalkMe is a leading provider of Digital Adoption Platforms (DAPs) that empower businesses to unlock the full potential of technology in today's digital world. Our platform provides guidance, engagement, insights, and seamless automation to help employees work more efficiently, executives gain better visibility into digital usage, and organizations maximize the value of their digital assets.

We are seeking a Senior Integrated Marketing Manager to join our team and oversee the marketing strategy and execute programs for different personas. This role will play a critical part in driving the growth of our Digital Adoption Platform, crafting comprehensive marketing programs to create awareness of WalkMe's products among our target market, generate demand and pipeline from new accounts, and drive expansion opportunities within our existing client base.

Key Responsibilities
  • Develop and Orchestrate Integrated Marketing Campaigns: Develop full-funnel marketing strategies aligned with WalkMe's goals, utilizing a variety of channels such as email, social media, webinars, events, and more to drive brand awareness, lead generation, and pipeline acceleration.
  • Collaborate Cross-Functionally: Work closely with internal teams (e.g. product marketing, content & design, operations, demand generation, and field marketing) and external partners to plan, build, and execute marketing programs, continuously optimizing campaigns to maximize performance and impact.
  • Establish Campaign Processes and Best Practices: Define streamlined, scalable workflows and procedures for campaign planning, execution, and measurement. Continuously evaluate and refine processes to improve efficiency and effectiveness.
  • Data-Driven Optimization: Take a metrics-driven approach to evaluating campaign performance. Leverage insights to refine strategies, improve execution, and demonstrate marketing ROI.
  • Stakeholder Alignment: Ensure clear and regular communication with key stakeholders. Provide campaign performance updates and recommendations to leadership to support decision-making.
  • Innovation and Continuous Improvement: Explore new and innovative marketing tactics to stay ahead of industry trends. Test and iterate on approaches to find the most impactful ways to communicate WalkMe's value proposition.
Requirements
  • 3+ years of experience leading the development and execution of multi-channel, integrated marketing campaigns, preferably within a B2B software/technology environment.
  • A solid track record of developing and executing successful marketing campaigns.
  • Proven experience with digital marketing tools and platforms, including CRM and marketing automation platforms (e.g., Salesforce, Tableau).
  • Having a successful track record driving growth in the public sector - a plus.
  • Strategic thinker: Exceptional ability to develop strategic marketing plans that effectively communicate WalkMe's brand and drive demand for our Digital Adoption Platform.
  • Process-oriented: Excels at defining and implementing efficient, scalable marketing workflows and procedures. Adept at managing multiple concurrent projects and deadlines.
  • Execution excellence: Demonstrated proficiency in managing projects from conception through implementation, ensuring timelines, budgets, and quality standards are met.
  • Data-driven mindset: Comfortable analyzing campaign performance data, deriving insights, and using those insights to guide strategy and optimize execution.
  • Collaborative leader: Strong interpersonal and communication skills. Proven ability to effectively partner with cross-functional teams to achieve shared goals.
  • Adaptable and agile: Thrives in a fast-paced, dynamic environment. Able to pivot strategies quickly based on market trends, performance data, and shifting company priorities.
What Sets Us Apart
  • We are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives, including equal pay, employee resource groups, holistic benefits, and more.
  • We seek to hire and develop the best talent, bringing a range of perspectives, experiences, and backgrounds to the DAP category. This helps us better meet the diverse needs of our global communities and clients with creativity, insight, and market innovation.
  • We welcome and encourage applicants from across different genders, gender identity and expression, sexual orientation, race, age, national origin, citizen status, religion, body size, socioeconomic status, ability, neuro(a)typicality, physical appearance, veteran status, or any other characteristic.
  • We offer flexible work arrangements, including remote and hybrid options, to help manage work commitments and personal life effectively.
  • We focus on the whole person, celebrating what makes us unique, and create space for community.
  • We encourage continuous learning and offer opportunities for career development through our career compass program.
  • We provide comprehensive health care coverage for our employees and families, a 401(k) program with company matching (up to $5,000), and a vacation policy to encourage a healthy work-life balance.
  • We are recognized as a Star Performer in DAP for the 2nd year in a row.
  • We help international companies such as IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics, and more.