Digital Marketing Specialist

1 day ago


Raleigh, North Carolina, United States VisionPoint Marketing Full time
About the Role

VisionPoint Marketing is a leading marketing agency specializing in higher education marketing. We are seeking a highly skilled Digital Marketing Specialist to join our Media Team.

Key Responsibilities
  • Collaborate with Marketing Strategists and Account Directors to execute digital marketing strategies and plans for VisionPoint's clients.
  • Execute advertising campaigns across digital marketing channels, including multimedia/programmatic media, SEM, and social media.
  • Consult with the analytics team to plan, implement tracking, and manage marketing metrics within platforms and marketing dashboards.
  • Utilize platform reporting tools and Google Analytics to interpret and act on performance, making optimizations to improve campaign performance.
Requirements
  • Bachelor's degree in Marketing or a related field, or equivalent experience.
  • 2+ years of experience in a comparable role.
  • Solid understanding of Google Analytics and digital marketing metrics.
  • Ability to analyze and interpret data to inform strategic decisions.
  • Currently hold or be able to obtain Google Ads and Google Analytics certifications within the first 30 days of employment.
What We Offer

VisionPoint Marketing is committed to creating a diverse, inclusive, and equitable environment. We value diversity and want to continue creating a workplace where everyone feels welcome and valued.

We believe in the work we do, we support each other, and we work hard. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.



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