Digital Marketing Specialist
4 days ago
VisionPoint Marketing is a leading marketing agency specializing in higher education marketing. We are seeking a skilled Digital Marketing Specialist to join our team.
Key Responsibilities- Collaborate with marketing strategists and account directors to execute digital marketing strategies and plans for VisionPoint's clients.
- Develop and execute advertising campaigns across multiple digital marketing channels, including paid search, social media, and multimedia/programmatic media.
- Work closely with the analytics team to plan, implement tracking, and manage marketing metrics to contribute to campaign reports.
- Analyze performance data using platform reporting tools and Google Analytics to inform strategic decisions and optimize campaign performance.
- Maintain current knowledge of CRO best practices and digital media channels.
- Bachelor's degree in Marketing or a related field, or equivalent experience.
- 2+ years of experience in a comparable role is preferred.
- Strong understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions.
- Google Ads and Google Analytics certifications within the first 30 days of employment.
- Excellent verbal, written, and interpersonal skills.
- Impeccable organizational skills, attention to detail, and follow-through.
- Passion for delivering high-quality work and a thirst for knowledge and growth.
- Ability to effectively plan, anticipate, and take proactive action.
- Sense of ownership and accountability to the goals, the client, and the team.
- Willingness to contribute to VisionPoint's culture and embody our values.
VisionPoint Marketing is an equal opportunity employer and welcomes applications from diverse candidates. If you're passionate about marketing and higher education, we encourage you to apply.
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