Chief Performance Marketing Officer
4 weeks ago
Job Summary
The Chief Performance Marketing Officer will lead the development and execution of a comprehensive performance marketing strategy to drive customer acquisition and revenue growth. This role involves managing a performance marketing budget, leading a team, and collaborating cross-functionally to ensure cohesive messaging and branding.
Key Responsibilities
- Develop and implement a data-driven performance marketing strategy to achieve customer acquisition goals.
- Analyze data to optimize customer acquisition costs and communicate insights to executive and cross-functional teams.
- Manage and forecast the performance marketing budget, adjusting goals and strategies as needed.
- Lead, mentor, and inspire the performance marketing team, fostering collaboration and innovation.
- Collaborate with CRM, analytics, product, creative, and content teams to ensure cohesive messaging across all channels.
- Conduct market research to identify new growth opportunities and stay ahead of industry trends.
- Implement A/B testing and other methodologies to continuously improve campaign performance.
Requirements
- Over 10 years of experience in paid media buying and customer acquisition.
- Proven track record of strong leadership, with confidence in guiding and mentoring a team of performance marketing managers.
- Proven success in developing effective performance marketing strategies across multiple channels.
- Highly analytical and data-focused, with a passion for utilizing KPIs to drive decision-making and strategy.
- Proficient in Google Analytics and other analytics tools, with the ability to interpret data and make actionable recommendations.
- Experience in building or managing affiliate programs, including modeling and forecasting for affiliate performance.
- Experience managing significant paid media budgets, ideally around $50M, with a focus on optimizing media spend.
- Ability to pressure test current media mixes and forecast future performance, setting a strong foundation for marketing strategies.
What We Offer
- Remote work flexibility with regular on-site collaboration.
- Unlimited PTO.
- Equity.
- Health insurance with 90% coverage for employees and 60% for dependents.
- 401K + 3% match plan.
- Generous paid parental leave.
- Summer Fridays.
Michael Page is an equal opportunities employer and welcomes applications from diverse candidates.
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