Director of Performance Marketing

4 days ago


Los Angeles, California, United States VEGAMOUR, INC. Full time
About Us:

Vegamour, INC. is a rapidly growing hair wellness company that combines sustainably harvested, plant-based actives with the latest advances in molecular science to produce clean formulas that effectively promote hair & scalp health.

We believe in biodiversity, community, Fair Trade, and corporate responsibility. Our mission is to advocate the use of thoughtfully sourced, organic plant actives in creating superior wellness & beauty products that neither harm the people who use them or the planet we all share.


Job Summary:

The Director of Performance Marketing will lead the strategy, execution, and optimization of our paid media with a focus on driving customer acquisition.

This role requires a data-driven leader who can optimize our marketing spend across multiple channels, including Paid Search, Paid Social, Video/OTT, Display, Podcast, and Affiliates.

You will be responsible for driving key business KPIs across the diversified media channels, most notably CAC. You will own the forecast for performance marketing and set channel goals accordingly.

You will lead the performance marketing team, ensuring all members are aligned on and executing to the team's strategy and goals.

This role reports directly to the Senior Director, Growth.

This is a full-time position and can be remote or based in Los Angeles, CA (hybrid, 2-3 days per week in-office).


Key Responsibilities:

1. Strategy Development:
Develop and implement a comprehensive performance marketing strategy to achieve key KPIs for customer acquisition.

Create and execute plans to drive business growth through paid media channels.


2. Data Analysis:
Understand and optimize the key drivers of CAC through analytics and data-driven insights.

You will be responsible for consolidating insights and communicating the impact of performance media on e-commerce business to executive and cross-functional teams.


3. Budget and Forecasting:

Own and manage the performance marketing budget effectively, forecasting channel performance and pacing, setting and adapting goals as necessary.

Build a strategic roadmap for testing within and across channels to continuously optimize performance in line with business goals.


4. Team Leadership:
Lead, mentor, and inspire a team of internal marketing professionals, fostering a culture of collaboration and innovation.

Build and maintain strong relationships with agency and vendor partners to ensure strategy and goals are clearly aligned.


5. Cross-Functional Collaboration:

Work closely with CRM, analytics, product, creative, and content teams to ensure cohesive messaging and branding across all channels.


6. Market Research:
Stay ahead of industry trends and competitive landscape to identify new opportunities for growth and improvement.
7. Testing and Optimization:
Implement A/B testing and other methodologies to continuously improve campaign performance.
Requirements:
10+ years of experience working in paid media buying, customer acquisition/direct response marketing.

Proven track record of developing and executing successful performance marketing strategies that drive customer acquisition across Google Ads, Facebook Ads, Affiliates, and other paid media.

Strategic thinker with the ability to develop long-term plans and execute them effectively, but also able to lean in and be executional when required.

Strong analytical skills with the ability to derive insights from data and make data-driven decisions.

Deep knowledge of key players in the performance media landscape and how to effectively utilize these partners across the media portfolio.

Experience managing budgets and optimizing marketing spend to achieve business goals.

Excellent communication and interpersonal skills with the ability to build strong relationships with cross-functional teams and executive stakeholders.

Experience managing and leading teams in a fast-paced and dynamic environment.


What We Offer:
Competitive total package including annual bonus and equity.

Medical, Dental, and Vision - we cover 90% for employees and 60% for dependents.

401K + 3% match plan.

Unlimited PTO.

Generous Paid Parental Leave.

All qualified applicants will receive consideration for employment regardless of race, creed, color, or national origin. It is important to Vegamour to create a diverse and inclusive team, so even if you don't meet all of the requirements listed in the job description, please consider applying anyway



  • Los Angeles, California, United States VEGAMOUR, INC. Full time

    About UsVEGAMOUR, INC. is a pioneering hair wellness company that combines cutting-edge molecular science with sustainably harvested, plant-based actives to create clean formulas that promote hair and scalp health.We're committed to biodiversity, community, Fair Trade, and corporate responsibility. Our mission is to advocate the use of thoughtfully sourced,...


  • Los Angeles, California, United States Michael Page Full time

    Job SummaryThe Director of Performance Marketing will lead the strategy, execution, and optimization of paid media efforts to drive customer acquisition, focusing on key business KPIs. This role involves managing a performance marketing budget, leading a team, and collaborating cross-functionally to ensure cohesive messaging and branding.About the...


  • Los Angeles, California, United States Collier Full time

    Job Title: Group Account Director - Performance Marketing ExpertCollier.Simon is seeking a seasoned Group Account Director to lead high-profile accounts and drive measurable business results through data-driven, performance-focused campaigns across social and digital platforms.This role requires a leader who can blend strategic oversight with hands-on...


  • Los Angeles, California, United States Collier Simon Full time

    Job Title: Group Account DirectorCollier.Simon is seeking a Group Account Director with a strong background in performance creative and deep expertise in social media buying, planning, and creative strategy. This role is ideal for someone who understands how to drive measurable business results through data-driven, performance-focused campaigns across social...

  • Marketing Director

    4 weeks ago


    Los Angeles, California, United States Kavala Collective Full time

    {"title": "Marketing Director", "description": "Job Title: Marketing DirectorKavala Collective is a luxe tropical activewear brand seeking a Marketing Director to lead our marketing efforts. As a key member of our team, you will be responsible for developing and executing our marketing strategy, managing our marketing budget, and driving sales growth.Key...

  • Marketing Director

    2 weeks ago


    Los Angeles, California, United States VersaDesk Full time

    {"h1": "Marketing Director at VersaDesk", "p": "We are seeking a highly motivated and results-driven Marketing Director to lead our marketing efforts and drive brand growth across all platforms. As a key member of our team, you will be responsible for developing and executing marketing strategies that align with our business goals and...

  • Marketing Director

    2 weeks ago


    Los Angeles, California, United States REVOLT MEDIA & TV Full time

    Marketing DirectorREVOLT MEDIA & TV is seeking a Marketing Director to lead our marketing efforts and drive brand awareness. The ideal candidate will have a strong background in digital marketing strategy and experience in a leadership capacity.Develop and execute comprehensive marketing plans across multiple channelsLead cross-functional teams to launch new...

  • Marketing Director

    1 month ago


    Los Angeles, California, United States OZMA Full time

    {"title": "Marketing Director", "description": "Marketing DirectorOZMA is seeking a seasoned marketing professional to lead the development and execution of our marketing strategy. As a key member of our team, you will be responsible for creating and implementing campaigns that drive brand awareness, customer acquisition, and revenue growth.The ideal...

  • Marketing Director

    1 week ago


    Los Angeles, California, United States Kavala Collective Full time

    Marketing DirectorKavala Collective is seeking a Marketing Director to lead our marketing efforts and drive business growth. As a key member of our team, you will develop and execute comprehensive marketing strategies to achieve our overall business objectives and goals.Key Responsibilities:Develop and execute marketing strategies to drive business growth...

  • Marketing Director

    4 weeks ago


    Los Angeles, California, United States The LINE, The Ned (US) & Saguaro Hotels Full time

    Marketing Director Job DescriptionWe are seeking a seasoned Marketing Director to join our dynamic corporate team at The LINE, The Ned (US) & Saguaro Hotels. This role demands a strategic marketing leader with expertise in marketing and cross-channel integration within the hospitality industry.Key Responsibilities:Develop and execute comprehensive marketing...

  • Marketing Director

    2 weeks ago


    Los Angeles, California, United States Versa Desk Full time

    Marketing DirectorAt VersaDesk, we're on a mission to revolutionize the way people work. As our Marketing Director, you'll play a pivotal role in driving our brand's growth and presence across all platforms.Key Responsibilities:Develop and execute marketing strategies that drive brand awareness, lead generation, and revenue growth.Manage and optimize our...

  • Marketing Director

    2 weeks ago


    Los Angeles, California, United States VersaDesk Full time

    Transformative Marketing Director Opportunity at VersaDeskAt VersaDesk, we're revolutionizing the way people work with innovative, ergonomic solutions that seamlessly integrate with technology. As a motivated and results-driven Marketing Director, you'll play a pivotal role in driving our growth and brand presence across all platforms.Key...

  • Marketing Director

    2 weeks ago


    Los Angeles, California, United States Versa Desk Full time

    Marketing DirectorVersaDesk is seeking a seasoned marketing professional to lead our marketing efforts and drive business growth. As a Marketing Director, you will be responsible for developing and executing marketing strategies that align with our brand vision and goals.Key Responsibilities:Develop and implement marketing strategies to increase brand...

  • Marketing Director

    1 month ago


    Los Angeles, California, United States Contact Discovery Services Full time

    Job Title: Associate Director of MarketingWe are seeking a highly skilled and experienced Associate Director of Marketing to join our team at Contact Discovery Services. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing initiatives that drive business growth and enhance our brand visibility.Key...

  • Marketing Director

    2 weeks ago


    Los Angeles, California, United States Aquent Full time

    Job Title: Marketing Director Job Summary: Aquent Talent is seeking an experienced Marketing Director to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies that align with our overall objectives. Key Responsibilities: * Develop and...

  • Marketing Director

    4 weeks ago


    Los Angeles, California, United States VersaDesk Full time

    Marketing Director Job DescriptionAt VersaDesk, we're seeking a seasoned Marketing Director to spearhead our marketing efforts and drive business growth. As a key member of our team, you'll be responsible for developing and executing marketing strategies that elevate our brand presence, generate leads, and boost revenue.Key Responsibilities:Lead the...

  • Marketing Director

    4 weeks ago


    Los Angeles, California, United States CannabizTeam Full time

    Job Title: Marketing DirectorCannabizTeam is seeking a highly skilled Marketing Director to lead the brand's marketing efforts across international markets. This role will be responsible for shaping and executing innovative marketing strategies to elevate the company's global presence, drive brand awareness, and support sales growth in an evolving and...

  • Marketing Director

    2 weeks ago


    Los Angeles, California, United States AccorHotel Full time

    {"title": "Marketing Director", "description": "Job SummaryAs a Marketing Director at AccorHotel, you will be responsible for developing and implementing marketing strategies to drive business growth and support the company's ambitions.You will lead a team of marketing professionals and collaborate with other departments to create effective marketing...

  • Marketing Director

    4 weeks ago


    Los Angeles, California, United States JRG Partners Full time

    Job Title: Director of MarketingWe are seeking a seasoned marketing professional to lead our team in expanding our presence in the health beverage market. As a Director of Marketing, you will be responsible for developing and implementing strategic marketing plans that drive brand growth and customer engagement.Key Responsibilities:Strategic Brand...

  • Marketing Director

    2 weeks ago


    Los Angeles, California, United States Della Infotech Full time

    Job Title: Director, MarketingAt Della Infotech, we are seeking a highly skilled and experienced Director of Marketing to lead our Consumer Marketing Central Ops Global team. As a key member of our marketing leadership team, you will be responsible for developing and executing marketing strategies that drive business growth and revenue.Key...