Director of Performance Marketing

3 weeks ago

Los Angeles, California, United States VEGAMOUR, INC. Full time
About Us:

Vegamour, INC. is a rapidly growing hair wellness company that combines sustainably harvested, plant-based actives with the latest advances in molecular science to produce clean formulas that effectively promote hair & scalp health.

We believe in biodiversity, community, Fair Trade, and corporate responsibility. Our mission is to advocate the use of thoughtfully sourced, organic plant actives in creating superior wellness & beauty products that neither harm the people who use them or the planet we all share.


Job Summary:

The Director of Performance Marketing will lead the strategy, execution, and optimization of our paid media with a focus on driving customer acquisition.

This role requires a data-driven leader who can optimize our marketing spend across multiple channels, including Paid Search, Paid Social, Video/OTT, Display, Podcast, and Affiliates.

You will be responsible for driving key business KPIs across the diversified media channels, most notably CAC. You will own the forecast for performance marketing and set channel goals accordingly.

You will lead the performance marketing team, ensuring all members are aligned on and executing to the team's strategy and goals.

This role reports directly to the Senior Director, Growth.

This is a full-time position and can be remote or based in Los Angeles, CA (hybrid, 2-3 days per week in-office).


Key Responsibilities:

1. Strategy Development:
Develop and implement a comprehensive performance marketing strategy to achieve key KPIs for customer acquisition.

Create and execute plans to drive business growth through paid media channels.


2. Data Analysis:
Understand and optimize the key drivers of CAC through analytics and data-driven insights.

You will be responsible for consolidating insights and communicating the impact of performance media on e-commerce business to executive and cross-functional teams.


3. Budget and Forecasting:

Own and manage the performance marketing budget effectively, forecasting channel performance and pacing, setting and adapting goals as necessary.

Build a strategic roadmap for testing within and across channels to continuously optimize performance in line with business goals.


4. Team Leadership:
Lead, mentor, and inspire a team of internal marketing professionals, fostering a culture of collaboration and innovation.

Build and maintain strong relationships with agency and vendor partners to ensure strategy and goals are clearly aligned.


5. Cross-Functional Collaboration:

Work closely with CRM, analytics, product, creative, and content teams to ensure cohesive messaging and branding across all channels.


6. Market Research:
Stay ahead of industry trends and competitive landscape to identify new opportunities for growth and improvement.
7. Testing and Optimization:
Implement A/B testing and other methodologies to continuously improve campaign performance.
Requirements:
10+ years of experience working in paid media buying, customer acquisition/direct response marketing.

Proven track record of developing and executing successful performance marketing strategies that drive customer acquisition across Google Ads, Facebook Ads, Affiliates, and other paid media.

Strategic thinker with the ability to develop long-term plans and execute them effectively, but also able to lean in and be executional when required.

Strong analytical skills with the ability to derive insights from data and make data-driven decisions.

Deep knowledge of key players in the performance media landscape and how to effectively utilize these partners across the media portfolio.

Experience managing budgets and optimizing marketing spend to achieve business goals.

Excellent communication and interpersonal skills with the ability to build strong relationships with cross-functional teams and executive stakeholders.

Experience managing and leading teams in a fast-paced and dynamic environment.


What We Offer:
Competitive total package including annual bonus and equity.

Medical, Dental, and Vision - we cover 90% for employees and 60% for dependents.

401K + 3% match plan.

Unlimited PTO.

Generous Paid Parental Leave.

All qualified applicants will receive consideration for employment regardless of race, creed, color, or national origin. It is important to Vegamour to create a diverse and inclusive team, so even if you don't meet all of the requirements listed in the job description, please consider applying anyway

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