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Business Development Lead

2 months ago

New York, New York, United States PubW Full time

About the Role

PubW is seeking a highly skilled Strategic Director to lead our Media Planning and Strategy functions for a high-profile account. This individual will oversee the development, execution, and stewardship of media plans to drive business growth.

Key Responsibilities

  • Develop and implement effective marketing strategies to align with client business objectives
  • Lead cross-functional teams to define and execute campaigns across multiple channels
  • Establish and maintain strong relationships with clients and internal stakeholders
  • Manage project resources, stakeholders, and participants to ensure successful campaign execution
  • Supervise, train, and develop junior staff to enhance their skills and career growth
  • Provide regular performance feedback and coaching to direct reports
  • Oversee administrative functions, including client setup, billing, and project management

Requirements

  • Bachelor's degree in Marketing, Advertising, or related field
  • 6+ years of media planning experience, with 2+ years of management experience
  • Agency experience preferred, with strong knowledge of cross-channel media and industry trends
  • Excellent written and verbal communication skills, with ability to present to clients and internal stakeholders
  • Strong analytical and problem-solving skills, with ability to translate data into actionable insights
  • Proficiency in Microsoft Suite, Nielsen Suite, Kantar, and other relevant software

What We Offer

  • Opportunity to work with a high-profile client and lead a team of experienced professionals
  • Chance to develop and implement innovative marketing strategies to drive business growth
  • Collaborative and dynamic work environment with a focus on employee development and growth