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Digital Strategy Director

2 months ago


Roanoke, Virginia, United States InsideHigherEd Full time
About the Role

Hollins University is seeking a highly skilled professional to lead the development and implementation of its digital strategy. As the Director of Digital and Web Strategies, you will be responsible for managing the university's online presence, ensuring a seamless user experience, and driving digital engagement.

Key Responsibilities:

  • Develop and execute a comprehensive digital strategy that aligns with the university's mission and goals.
  • Manage the development and maintenance of the university's website, ensuring it is user-friendly, accessible, and optimized for search engines.
  • Collaborate with internal stakeholders to create and implement web content that strengthens the university's brand identity.
  • Supervise the Multimedia and Social Media Specialists to ensure strategic integration across digital media outlets.
  • Develop and maintain a search engine optimization and keyword plan to increase visibility and rankings on search engine results.
  • Stay up-to-date with the latest innovations in web and digital communications, mobile sites, development tools, and strategies.
  • Assess web needs and recommend enhancements to improve the user experience and digital performance.

Requirements:

  • Bachelor's degree in a relevant field.
  • Proven experience in web technology, including HTML5, CSS3, and XML/RSS feeds.
  • Working knowledge of search engine marketing, web site optimization, and mobile websites.
  • Strong background in website management and information architecture.
  • Ability to generate, analyze, and interpret web metrics to inform strategic decision-making.
  • Proficiency in relevant software, including Photoshop.
  • Strong attention to detail and accuracy.
  • Ability to work in a fast-paced environment with flexibility and adaptability.

Preferred Qualifications:

  • Relevant experience in higher education, particularly at a private, liberal arts institution.
  • Knowledge of branding, marketing, messaging, and storytelling.
  • Experience in content management systems, such as WordPress.