Digital Marketing Transformation Leader

4 weeks ago


Roanoke, Virginia, United States Hansen Recruiting Full time
Job Title: Sr. Manager, Digital Marketing

Job Summary:

We are seeking an experienced Sr. Manager, Digital Marketing to transform the consumer experience for our client. The ideal candidate will have a strong background in B2C customer acquisition and a deep understanding of leveraging Salesforce Marketing Cloud (SFMC) as a CRM to drive effective and personalized marketing campaigns.

Key Responsibilities:

* Develop and execute digital marketing strategies for customer acquisition focusing on B2C channels to maximize leads and conversions from the company's website using data-driven insights
* Manage multi-channel digital marketing campaigns across website, SEM, SEO, Email/SMS, and social
* Utilize SFMC as a CRM to segment customer data, personalize messaging, and automate marketing campaigns
* Develop customer journeys and workflows within SFMC to optimize engagement and drive conversions
* Focus on optimizing performance metrics such as Customer Acquisition Cost (CAC) and Lifetime Value (LTV)
* Collaborate cross-functionally to ensure digital marketing efforts align with overall business objectives

Requirements:

* 8-12 years of experience in digital marketing with a focus on B2C customer acquisition
* MUST have proven experience using Salesforce Marketing Cloud (SFMC) as a CRM to drive personalized marketing campaigns
* Strong understanding of omni-channel marketing strategies and tactics
* Demonstrated success in optimizing performance metrics such as CAC and LTV
* Experience in developing and executing comprehensive digital strategies to maximize leads and conversions from the website leveraging the database
* Experience in demand generation, acquisition, and retention - strong understanding of marketing funnels and optimization tactics
* Excellent communication and leadership skills with a track record of managing high-performing teams
* Management experience is a plus - you will be managing 1-2 team members

About Hansen Recruiting:

Hansen Recruiting, LLC is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating a workplace that is inclusive and respectful of all employees.

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