Regional Director of Sales and Marketing Lead

3 days ago

Roanoke, Virginia, United States Harmony Senior Services Full time
Regional Director of Sales and Marketing Job Description

The Regional Director of Sales and Marketing is a key leadership role at Harmony Senior Services, responsible for driving the overall development, execution, and leadership of the Sales strategy for a given region. This position requires a strong focus on long-term and sustainable growth in census and revenues, as well as contributing to the marketing strategy and executing in the region.

Key Responsibilities:
  • Champion the values and culture of Harmony Senior Services while fostering an environment that prioritizes customer service.
  • Develop and facilitate formal sales training initiatives.
  • Review outreach strategies and join sales staff on visits with professionals to observe community presentation.
  • Partner with Sales and Marketing Directors to develop effective quarterly sales and marketing campaigns.
  • Work closely with Executive Director and Regional Operations Team to ensure the sales team is working effectively across functions and meeting broader business objectives.
  • Ensure every inquiry is treated with value and urgency, and sales staff is exploring every possible solution to advance the sale.
  • Assist the Executive Director with hiring, training, and evaluating Sales Marketing Directors and Sales Associates in the field.
  • Continually evaluate pricing strategies and provide recommendations for premium pricing desirable units or discounting apartments that are most difficult to rent.
  • Assist Sales and Marketing Directors in the field with preparing competitive analysis.
  • Participate in monthly P&L reviews for all communities within the region.
  • Advise communities on individual direct mail and advertising campaigns and evaluate Return on Investment.
  • Verify that the website is up-to-date for each property in the region.
  • Stay informed of trends, developments, concepts, and techniques in the sector that might impact our product line.
  • Comply with all HSS Policies and Procedures, as well as state and federal regulations.
  • Ensure sales culture is in tune with "The Harmony Way".

Requirements:
  • Bachelor's degree in business, sales/marketing preferred; or equivalent sales experience.
  • Minimum 5 years' successful sales experience in senior living communities.
  • Proven track record in leading and coaching sales professionals to achieve established census goals.
  • Strong organizational skills and ability to multi-task and meet deadlines.
  • Interact professionally and effectively with all levels of the organization, residents, family members, etc.
  • Understand and relate to the needs of seniors and the active aging process.
  • Strong analytical skills and ability to review data and develop strategies that support effective sales processes.
  • Strong customer service track record with measurable results.
  • Ability to travel frequently throughout the region with some overnight stays required.
  • Proficiency in Microsoft Word, Excel, and database systems required.
  • Ability to present material to groups, including senior HSS management team, owner, investors, professional groups, etc.

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