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Digital Marketing Operations Specialist

1 month ago

Roanoke, Virginia, United States Hansen Recruiting Full time
Job Title: Website Marketing Operations Manager

Are you a seasoned digital marketing professional looking for a new challenge? Do you have a passion for driving traffic and increasing conversions on websites? We're seeking a highly skilled Website Marketing Operations Manager to join our team at Hansen Recruiting, LLC.

Responsibilities:
  • Develop and implement SEO strategies to drive organic traffic and improve search engine rankings.
  • Conduct keyword research to identify high-opportunity keywords for content optimization and targeting.
  • Optimize website content, including blogs, landing pages, and product descriptions, for relevant keywords and user intent.
  • Monitor and analyze SEO performance metrics to assess strategy effectiveness and make data-driven decisions.
  • Manage and edit website content within the CMS, ensuring updates are accurate, SEO-optimized, and aligned with brand guidelines and marketing strategies.
  • Oversee and manage website development projects, ensuring timelines, budgets, and deliverables are met.
Qualifications:
  • Proven track record of driving traffic and increasing conversions on websites.
  • Extensive experience with website analytics tools, such as Google Analytics, SEMrush, and Ahrefs.
  • Strong project management skills, with the ability to lead cross-functional teams and manage multiple campaigns and initiatives simultaneously.
  • In-depth knowledge of content management systems, such as WordPress, Drupal, or Shopify.
  • Experience managing third-party vendors, such as web development agencies and digital marketing services.
  • Excellent communication and collaboration skills, with the ability to work effectively with marketing, IT, and design teams.
  • Up-to-date knowledge of current digital marketing trends, tools, and best practices.

We're an equal opportunity employer and welcome applications from diverse candidates. If you're a motivated and experienced digital marketing professional looking for a new challenge, please submit your application.