Digital Strategy Director

2 hours ago


Roanoke, Virginia, United States InsideHigherEd Full time
About the Role

The Director of Digital and Web Strategies will lead the development and implementation of a comprehensive digital strategy that aligns with the university's mission and goals. This includes managing the maintenance and functionality of the university's digital presence, including its website and other online platforms.

The successful candidate will have a strong background in digital marketing, web development, and project management. They will be responsible for overseeing the development and implementation of digital marketing campaigns, managing the university's social media presence, and analyzing web data to inform strategic decisions.

The Director will also supervise a team of digital communications specialists and work closely with other departments to ensure a cohesive and effective digital presence.

Key Responsibilities
  • Develop and implement a comprehensive digital strategy that aligns with the university's mission and goals
  • Manage the maintenance and functionality of the university's digital presence, including its website and other online platforms
  • Oversee the development and implementation of digital marketing campaigns
  • Manage the university's social media presence
  • Analyze web data to inform strategic decisions
  • Supervise a team of digital communications specialists
  • Work closely with other departments to ensure a cohesive and effective digital presence
Requirements
  • Bachelor's degree
  • Strong background in digital marketing, web development, and project management
  • Experience in managing digital marketing campaigns and social media presence
  • Ability to analyze web data and inform strategic decisions
  • Strong leadership and supervisory skills
  • Ability to work effectively in a team environment
About Hollins University

Hollins University is a private liberal arts university dedicated to academic excellence, creativity, and preparing students for lives of purpose. The university offers a range of undergraduate and graduate programs and is committed to fostering diversity and inclusivity.

As an equal opportunity employer, Hollins University welcomes applications from diverse candidates and is committed to creating a workplace that is inclusive and respectful of all employees.



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