Brand Strategist

4 hours ago

Reston, Virginia, United States JOOLA Full time

JOOLA is seeking a seasoned Brand Strategist to spearhead the development and execution of branding initiatives for specific product lines. This role involves collaborating with cross-functional teams to ensure the brand's vision is consistently communicated across all channels.

Key Responsibilities:

  • Brand Strategy: Develop and execute comprehensive brand strategies that align with overall company objectives and market positioning.
  • Product Positioning: Create and maintain a clear product positioning and messaging framework that communicates the product's unique value propositions to target audiences.
  • Market Research: Engage with internal resources to support market research and competitor analysis to identify opportunities and stay ahead of industry trends.
  • Brand Consistency: Ensure consistent brand messaging and visual identity across all touchpoints, including packaging, advertising, digital channels, and in-store experiences.
  • Performance Tracking: Monitor product and brand performance, analyzing KPIs such as market share, brand awareness, customer satisfaction, and sales to assess the effectiveness of brand initiatives.

Requirements:

  • Bachelor's degree in marketing, business administration, or a related field. MBA is a plus.
  • At least 5 years of experience in marketing, with a focus on brand and/or athlete management.
  • Proven experience in creating successful brand activations and memorable consumer experiences.
  • Demonstrated expertise in developing and executing creative and effective brand and content strategies.
  • Strong understanding of consumer behavior and market dynamics in the sports and tech industries.
  • Excellent project management skills with the ability to handle multiple projects simultaneously.
  • Track record in influencer and creator management, with the ability to build and nurture relationships.
  • Analytical mindset with the ability to derive actionable insights from marketing data.
  • Strong leadership and interpersonal skills to collaborate effectively with cross-functional teams.
  • Exceptional written and verbal communication skills.
  • Passion for pickleball and a keen interest in industry trends.

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