Digital Content Marketing Strategist

6 days ago

Reston, Virginia, United States Michelle Mushel Full time
Job Title: Digital Content Marketing Strategist

Michelle Mushel, a luxury apparel brand, is seeking a highly creative and skilled Digital Content Marketing Strategist to elevate its digital presence and drive sales. As a key member of our team, you will be responsible for developing and executing a comprehensive digital marketing strategy that showcases our brand's unique fashion vision and artistic influences.

Key Responsibilities:
  • Develop and manage visually compelling and engaging content that aligns with our brand's fearless philosophy and artistic vision.
  • Oversee all social media platforms, ensuring consistent brand voice while driving engagement and leveraging our brand shopping website.
  • Research and identify potential partnerships and influencers, coordinating with our Business Development Manager or Assistant to secure approvals and manage collaborations.
  • Handle digital advertising efforts, including billboards, social media ads, and website promotions, to enhance brand visibility and drive sales.
  • Work with other departments to gather information and create content that supports marketing and sales goals, ensuring relevance, engagement, and alignment with our brand's needs.
  • Monitor and analyze the performance of content and campaigns, focusing on generating profit and adjusting strategies as needed.
Compensation:

Our compensation package includes a deferred payment of $2,200 after the first 30 days, as well as a 4% commission on sales generated through our website. You will also receive a fee for each piece of content created using editing software, and earn 2% of the total amount paid for any partnerships secured.

Qualifications:
  • Bachelor's degree in Art, Marketing, Communications, Sales, or a related field.
  • 2.5 to 5 years of experience in roles that involve being visually creative and skilled in advertising and selling products, preferably online.
  • Demonstrated ability to create visually compelling content and manage digital media effectively, with a portfolio featuring graphic design, media, photography, videography, or 3-D art for apparel.
  • Experience in driving sales through e-commerce and social media platforms, with a focus on generating profit.
  • Proficiency in managing digital ads, including on social media, billboards, and websites.
  • Experience in negotiating and managing partnerships.
  • Strong analytical skills, with the ability to track and analyze campaign performance and adjust strategies for optimal results.
  • Excellent communication skills and the ability to work cross-functionally with marketing, sales, and design teams.
Additional Information:

This is a contract-based position, with the potential to transition to a full-time role as the business grows. As a Digital Content Marketing Strategist, you will play a key role in shaping our brand's digital presence and driving sales. If you are a creative and skilled professional with a passion for digital marketing, we encourage you to apply for this exciting opportunity.

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