Chief Growth Strategist

2 days ago

Reston, Virginia, United States MMB + CO Full time

The Opportunity:

We are seeking a highly skilled Chief Growth Strategist to join our team at MMB & CO. in Rochester.

The Chief Growth Strategist will be responsible for crafting, executing, and overseeing the marketing and business development strategies for the Firm.

This role will collaborate with the Partner group to ensure Partners are executing in alignment with the marketing and business development strategy and goals of the Firm, as well as their respective practice areas.

The business development responsibility of this position includes designing and delivering an integrated overarching go-to-market strategy for developing new clients for the Firm. This role will focus on the development of external connections, as well as the design and implementation of programs, content, and materials to support new client cultivation.

The marketing responsibility includes collaborating with the Partner group to define brand strategy, as well as the oversight and management of the established strategy. This role will design and deliver day-to-day marketing activities for the Firm, produce/oversee production of all materials representing the business in a marketing and branding capacity.

Key Responsibility Areas:

Proposal/RFP Process

  • Responsible for integrating brand strategy and professional image into proposal materials
  • Stay current on RFP trends
  • Manage/track each practice group's proposal/RFP process to maximize effectiveness of response, streamline process and minimize overall time spent
  • Engage with high touch support to the Partner group on proposals offering relationship touch points for client, proposal review, rehearsal if needed, managing client hand off for signature, and debrief pros and cons for wins and losses
  • Track, monitor, and report on proposal stages for 'in-play' proposals through to the signed proposal stage
  • Actively consult as needed with MMB+CO team members for upcoming prospect opportunities

Community & Client Relations

  • Develop and cultivate networking relationships and community presence to enhance the Firm's image in the community
  • Increase involvement in targeted professional associations and/or Boards while promoting the Firm
  • Research and develop marketing opportunities to raise Firm or Partner visibility including sponsorships, partnerships, writing opportunities, client panels and presentations
  • Manages Marketing team who coordinates logistics for events, seminars, trade shows, Partner speaking engagements, public relations and community activities, including establishing and managing event budget, site selection, development of invite list, invitation process, site set-up, CPE planning and post event follow-up

Prospecting & Sales

  • Design and deliver an integrated go-to-market strategy for growing net-new clients based on performance targets for this business development position
  • Provide suggested go-to-market strategies for Partners to uncover new leads
  • Identification of industries to target for new business development
  • Understand and document client profile for each practice area to leverage for targeted prospecting
  • Manage a referral/lead program from outside sources (law firms, clients, etc.) and tracking sources and programming to recognize and leverage its value
  • Consult with MMB+CO team members on 'in-play' prospect opportunities and provide resources and support to close the opportunity, including participating in prospecting calls

Marketing Strategy & Management

  • Collaborate with the Partners to define/refresh brand strategy
  • Website design strategy
  • Oversee graphic design materials to support marketing needs
  • Work with and manage outside agencies/consultants
  • Oversee public relations by guiding the strategy and implementation for informing external audiences, including press releases, interviews, speeches, managing the Firm's public reputation
  • Work with and manage outside PR agencies relations
  • Content management for all channels, blog posts, white papers, presentations, etc.
  • Manage the life cycle of images, video, multimedia as well as text. Ensuring design/creation follows established guidelines and storage and retrieval management

Competitive Landscape Monitoring & Analysis

  • Collect and monitor identified competitors for each local market, with reference to pricing, brand presentation, and brand positioning

Qualifications:

  • Bachelor's degree in related discipline

Other:

  • This position manages a Marketing Manager and Marketing Coordinator
  • Provides regular coaching and guidance to direct reports
  • Provides internal and external training opportunities that support growth & development
  • Attend relevant conferences

Get To Know Us:

At MMB & CO., our focus is on the here and now. It is this forward-thinking, client-centered approach that has guided the Firm since inception. Under the leadership of our Managing Partner Mark Kovaleski, MMB & CO. has nearly 200 employees with locations in Rochester, Elmira, Latham, Canandaigua, and Queensbury. Our deep-rooted culture is comprised of dedicated and hard-working professionals who want to make a difference in the communities we serve. MMB & CO. is one of the most respected and successful accounting firms in the region and is proud of our commitment to our clients and our people.

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