Digital Content Strategist
4 weeks ago
Minerva Beauty, Inc. is seeking a highly skilled Digital Content Strategist to drive the company's digital presence and oversee content creation across multiple channels.
Key Responsibilities:
- Develop and implement social media strategies to raise brand awareness and engagement across various platforms.
- Oversee the collection, organization, and use of user-generated content.
- Direct the creation of high-quality content for social media, including videos, graphics, and posts – ensuring alignment with brand messaging and goals.
- Coordinate on-site content collection from salons, spas, and barbershops as well as at industry events.
- Manage relationships with influencers, coordinating content creation that aligns with brand standards and campaigns.
Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven experience as a Digital Content Strategist or similar role, preferably within the beauty industry.
- Expertise in social media management and content strategy across multiple platforms.
- Ability to analyze performance metrics (social and SEO) and adjust strategies based on insights.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to generate compelling content.
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