Brand Marketing Strategist

3 weeks ago


Reston, Virginia, United States Gorgeously Beautiful Full time
About the Role

We are seeking a highly skilled Brand Marketing Manager to join our team at Gorgeously Beautiful. As a key member of our marketing department, you will be responsible for developing and implementing brand strategies to drive growth and enhance our presence in the beauty industry.

Key Responsibilities
  • Brand Strategy Development: Develop and execute a long-term brand strategy to strengthen Gorgeously Beautiful's identity and drive brand growth.
  • Marketing Campaigns: Lead the ideation, development, and execution of brand campaigns across multiple channels to drive awareness, engagement, and sales.
  • Brand Voice and Tone: Ensure consistent brand voice and tone across all customer touchpoints, including digital and social media platforms.
  • Collaboration: Collaborate with stylists, educators, influencers, and other cross-functional teams to ensure alignment between education, marketing, and brand strategy.
  • Market Research: Conduct market research to stay ahead of beauty trends, identify consumer insights, and assess competitive positioning.
  • Analytics: Analyze customer behavior and market trends to identify opportunities for product improvement and drive innovation planning.
  • Product Launches: Plan and execute successful product launches, including go-to-market strategies, promotional materials, and marketing campaigns.
  • Brand Metrics and Reporting: Track and report on key brand metrics such as awareness, engagement, market share, and return on investment (ROI) for campaigns.
Requirements
  • Qualifications: Bachelor's degree in Marketing, Business, or a related field.
  • Experience: Minimum of 4 years of experience in brand management, preferably in beauty, hair care, or skincare industries, with proven success and strong analytical skills.
  • Skills: Excellent leadership and project management skills, with the ability to manage cross-functional teams. Analytical mindset with a data-driven approach to decision-making. Excellent verbal and written communication skills, with the ability to work both independently and as part of a team.
What We Offer
  • Pay: From $20.00 per hour.
  • Expected Hours: 9 per week.

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