Sales Director

4 weeks ago

New York, New York, United States Lasso Full time
About the Role

Lasso is seeking an experienced Sales Director to lead our sales team and drive the adoption of our omni-channel healthcare marketing platform. The ideal candidate will have a proven track record of success in platform sales and team management, with a strong understanding of the digital media buying ecosystem.

Key Responsibilities
  • Manage a team of Sales Directors and Sales Managers through coaching, strategic mapping, and target assignment
  • Develop and communicate the current sales landscape, opportunity pipelines, and growth strategies with the CRO and senior leadership
  • Work closely with product and client services leadership to ensure sales and account team readiness in conjunction with new feature releases
  • Manage a vibrant network of healthcare marketing decision makers while driving further awareness of Lasso with industry partners and thought leaders
  • Integrate sales, marketing, and product management communication and goals into overall sales strategy
  • Share motivating sales presentations and demos, and be able to compellingly explain Lasso's unique platform capabilities and overall value proposition
  • Grow and evolve our sales team with inventive strategies, thought leadership, and collaborative staff development
  • Identify opportunities for product development in anticipation of new client needs
  • Be an expert on industry use cases and technical needs, and be able to speak to Lasso as a market solution
Requirements
  • 8+ years experience in the digital media buying ecosystem (programmatic, social, email, etc)
  • Proven track record of success in platform sales and team management
  • Strong presentation and networking skills and the ability to teach those skills to a team
  • Excellent written and verbal communication skills
  • Proven ability to work with and lead cross-functional teams
  • Passion for negotiating complex deals, executing client needs cross-functionally, and building excellent relationships internally and externally
Bonus Points
  • Longstanding relationships with health marketing agencies, health and wellness brands, and pharmaceutical brands
  • Knowledge of agency media planning process, including how programmatic fits alongside social, email, and TV
  • Knowledge of paid search and other emerging media channels
  • Familiarity with ad serving platforms (Google Ad Manager, Sizmek, etc.)

We're proud to be an equal opportunities employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. POC, women, LGBTQIA+ candidates, and individuals with disabilities are strongly encouraged to apply.

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