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Senior Commercial Marketing Manager

2 months ago

Webster, New Hampshire, United States Cerapedics Inc Full time
About Cerapedics Inc

Cerapedics Inc is a global, commercial-stage ortho-biologics company that aspires to transform the standard of care for bone repair, healing bones faster and at higher rates, without compromising safety, so that patients can live their healthiest life.

Bone grafts, including Cerapedics' products, are used in over four million annual spine, orthopedics, trauma and interventional procedures world-wide. Cerapedics' product, i-FACTOR, is FDA PMA approved for cervical use in the United States.

Cerapedics' next-generation product is currently being evaluated in lumbar interbody fusion through ASPIRE, a pivotal FDA IDE study and has been granted a Breakthrough Device Designation by the FDA.

Cerapedics is a leading company in the ortho-biologics industry.

Job Summary

The Senior Commercial Marketing Manager will play a crucial role in driving the commercial success of our products post-launch. They will be responsible for developing and executing downstream marketing strategies to maximize product adoption, revenue, and market share.

This individual leads with trust and integrity and acts as a business partner, applying influence management with cross-functional leaders and staff inside and outside of Cerapedics to achieve downstream goals and objectives.

The Senior Manager will bring experience and leadership in the medical device industry or in related fields, including a track record of executing downstream strategies for high-value medical device products, with experience presenting and communicating to executives and external stakeholders.

Key Responsibilities
  • Plan and execute commercial downstream marketing campaigns to drive product awareness, adoption, and customer loyalty.
  • Utilize various channels, including digital marketing, conferences, and trade shows, to reach target audiences.
  • Develop compelling product positioning and messaging that resonates with target customers.
  • Collaborate with cross-functional teams to ensure alignment of messaging across all channels.
  • Create sales tools, collateral, and training materials to empower the sales team to effectively communicate product value propositions.
  • Lead training sessions for sales representatives on product features, benefits, and competitive positioning.
  • Build and maintain strong relationships with key opinion leaders, clinicians, and healthcare professionals.
  • Develop and implement customer engagement programs with the sales channel to deliver revenue targets.
  • Develop competitive intelligence tools for our sales management team, including but not limited to intelligence reports against requested competitors, manage competitive dataset, provide industry updates.
  • Conduct market research to understand customer needs, industry trends, and competitive landscape.
  • Analyze market data to identify opportunities for product positioning and differentiation.
Requirements
  • Bachelor's degree in marketing or related field. MBA Preferred. A minimum of 7 years of experience in commercial marketing.
  • Previous experience in, or strong working knowledge of the medical device industry. Preferable Spine Surgery experience.
Qualifications
  • Demonstrated success and experience in generating revenue growth and leading downstream marketing initiatives.
  • Exceptional written and verbal communication skills.
  • Ability to balance multiple projects with strong tactical execution.
  • Ability and experience working with external agencies.
  • Influence management skills and ability to work effectively in a matrixed organization.
  • Experience working with executives, health care providers and professional organizations.
Work Conditions/Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.

Reasonable accommodation may be provided when requested by the employee to enable individuals with disabilities to perform the essential functions. This position requires the incumbent to regularly utilize written and verbal communication skills, including active listening and speaking clearly and concisely. This position requires the incumbent to experience periods of prolonged sitting and to occasionally stand, walk, carry items, climb, reach, and lift up to 20 lbs. This position requires the incumbent to operate office equipment such as telephones, computers, fax machines, copiers, and to grasp objects utilizing manual dexterity including hand/finger coordination. Moderate to minimal supervision. A wide degree of latitude is expected. Relies on experience and judgment to plan and accomplish goals.

Travel Requirement

20-30%

Benefits

Medical, dental, and vision insurance, group life insurance, 401k matching, long term disability, potential target bonus, paid time off, tuition reimbursement, and pet insurance. Base salary- $155k-$180k, plus target bonus.

EEO STATEMENT

Cerapedics Inc is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.