
Senior Digital Marketing Analyst, Channel Analytics
6 days ago
Vail Resorts is seeking a highly skilled Senior Digital Marketing Analyst, Channel Analytics to join our team. As a key member of our Analytics & Insights team, you will play a critical role in empowering data-driven decision making and strategic innovation for the Vail Resorts Enterprise.
Key Responsibilities- Analyze and provide insights on digital performance and marketing campaigns
- Identify success metrics for website and app analytics with knowledge of web behaviors and best UX practices
- Collaborate with other analysts and channel partners to review and improve campaign performance, web/app performance, and marketing strategies
- Present key findings and insights to senior leadership and marketing organization
- Maintain and monitor key performance dashboards including promoting the democratization of self-service dashboards
- Partner with key stakeholders to ensure campaigns, tactics, and ads are tagged properly
- Ensure attribution across our websites/app/marketing channels are working properly by QA'ing reporting
- Build cross-channel analyses tying web/app performance and marketing efforts to larger business questions
- Work closely with marketing execution teams and business leads to develop detailed reporting plans
- Work collaboratively in a Kanban style project management structure
- Assist in leading discussions on marketing trends and insights in omni-channel meetings
- Bachelor's degree in related field (Business, Technology, Economics, Marketing, Communications, Statistics, Computer Science, Data Science, or Mathematics) preferred
- 3-6 years of digital/marketing/media analytics experience
- Experience with Adobe Analytics required
- Experience evaluating digital marketing effectiveness and how to interpret metrics (e.g. Email Opens, Impressions (View-Through and Click-Through), Clicks, Revenue Per Delivered, Return on Ad Spend, Visits vs Visitors, Bounce Rate, Conversion Rates, Funnel Drop-Out Rates)
- Knowledge of HTML and ability to decipher web analytics tagging
- Ability to take general marketing questions and return deep analyses with minimal guidance using data storytelling techniques
- Ability to communicate with stakeholders at a variety of levels
- Comfortable in a fast-paced, deadline driven environment
- Natural curiosity in digital marketing and analytical approaches to solving problems
- Highly collaborative approach and open communication style
- Proficiency in SQL
- Knowledge of Snowflake and/or cloud-based databases
- Knowledge of JIRA and project management tools
- Exposure and knowledge of multiple channels (Paid Media, Relationship Marketing, Digital)
- Familiarity with Vail Resorts, its operations, and key product offerings
- Total Compensation: $74,100 - $96,465 + annual bonus
- Ski/Mountain Perks: Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
- MORE employee discounts on lodging, food, gear, and mountain shuttles
- 401(k) Retirement Plan
- Employee Assistance Program
- Excellent training and professional development
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Webster, New Hampshire, United States Vail Resorts Full timeJob SummaryVail Resorts is seeking a highly skilled Senior Digital Marketing Analyst, Channel Analytics to join our team. As a key member of our Analytics & Insights team, you will be responsible for empowering data-driven decision making and strategic innovation for the Vail Resorts Enterprise. Your primary focus will be on analyzing and providing insights...
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