Product Marketing Manager

4 weeks ago


New York, New York, United States IBM Full time
About the Role

We are seeking a skilled Product Marketing Manager to join our team at IBM. As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies to drive growth and revenue for our software products.

Key Responsibilities
  • Develop and execute marketing plans to drive growth and revenue for our software products.
  • Collaborate with cross-functional teams to identify market opportunities and develop go-to-market strategies.
  • Develop and maintain relationships with key stakeholders, including customers, partners, and internal teams.
  • Stay up-to-date with industry trends and competitor activity to inform marketing strategies.
  • Measure and analyze the effectiveness of marketing campaigns and make data-driven decisions to optimize future campaigns.
Requirements
  • Experience in product marketing or a related field.
  • Strong understanding of software products and their marketplaces.
  • Excellent communication and collaboration skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks and projects.
  • Strong analytical and problem-solving skills.
About IBM

IBM is a leading technology and consulting company that helps businesses and governments around the world to solve their most complex problems. We are committed to creating a diverse and inclusive environment and are proud to be an equal-opportunity employer.

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced product marketing professional looking for a new challenge, we encourage you to apply for this role.



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