Product Marketing Manager

4 weeks ago

New York, New York, United States AidKit, Inc. Full time

AidKit, Inc. is seeking a highly skilled Product Marketing Manager to join our team. As a key member of our commercial team, you will play a pivotal role in shaping our product strategy and roadmap, ensuring that our solutions for government benefit programs are both impactful and aligned with the needs of the communities we serve.

Key Responsibilities:

  • Create business cases for product investments, incorporating inputs from strategy, engineering, and commercial teams
  • Collaborate with AidKit's Chief Impact Officer to engage with our community advisory council and segment-specific partner advisory council
  • Develop and execute marketing strategies to drive meaningful outcomes and ensure our product remains adaptive and responsive to the markets AidKit serves and seeks to expand into
  • Lead market research and customer insight initiatives to inform product development and ensure our solutions remain human-centered and informed by the diverse communities who rely on us
  • Collaborate with the Contracts and Compliance Manager to integrate regulatory requirements into the product
  • Track investment, development trajectory, and ongoing market fit of product features
  • Continuously gather and analyze user feedback to refine and enhance the user experience

Requirements:

  • Strong product intuition, including design principles and UX/UI sensibilities
  • Experience with no-code platforms and workflow configuration
  • Ability to work in a fully-remote workplace with virtual headquarters in Colorado
  • Flexible schedule and professional development support

AidKit is a fully-remote workplace with virtual headquarters in Colorado, with employees from coast to coast in the continental United States. We value unique experiences and believe that diversity drives innovation. We encourage candidates from all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability, or any other dimension of diversity, to apply.

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