Senior Director of Sparkling Marketing

7 days ago


Concord, Massachusetts, United States Welch's Full time
Position Overview

Elevate Your Career with Welch's

At Welch's, we are committed to becoming the global leader in convenient, nutritious fruit-based food and beverages. To achieve this ambitious goal, we are looking for exceptional leaders who are innovative, agile, and ready to make a significant impact.

Role Summary:

We are in search of a visionary leader to take on the role of Director of Marketing for Sparkling & Spreads. This position is pivotal in shaping and implementing brand strategies that will drive substantial business growth.

The Director of Marketing for Sparkling & Spreads will be instrumental in revitalizing a historic brand with deep-rooted equity and purpose. With recent initiatives such as a new master brand campaign and innovative packaging, your leadership will be essential in modernizing Welch's for contemporary consumers.

Work Environment

This role will initially operate from our headquarters, with plans to transition to a new collaborative workspace in the near future, fostering an environment where innovation and teamwork are paramount.

Our flexible in-office schedule promotes collaboration while supporting employee well-being, with a balance of in-office and remote workdays.

Key Responsibilities:

  • Achieve the annual revenue and profit targets for sparkling beverages and spreads.
  • Transform insights into actionable marketing strategies and brand communication plans.
  • Develop comprehensive business analyses and marketing plans to meet or exceed volume, profit, and market share goals.
  • Enhance understanding of consumer behavior and competitive landscape.
  • Strengthen the team's analytical capabilities and strategic thinking.
  • Oversee all new product development initiatives, including product and packaging design.
  • Lead the execution of promotional and advertising campaigns.
  • Drive cross-functional collaboration and organizational change.
  • Mentor and develop team members, fostering a culture of excellence.
  • Contribute to building a modern and inspiring marketing team culture.

Ideal Candidate Profile:

  • Deep understanding of consumer needs through data and insights.
  • Ability to make impactful business decisions.
  • Results-oriented with a proactive approach to overcoming challenges.
  • Aim for ambitious goals and develop strategic plans to achieve them.
  • Strong relationship-building skills across various departments.
  • Engage in constructive discussions with a focus on the company's best interests.
  • Challenge conventional practices and seek continuous improvement.
  • Exhibit a general manager mindset to align strategic priorities with financial outcomes.
  • Formulate effective strategies and ensure high-quality execution.
  • A strong leader who inspires and develops their team.

Qualifications:

  • Bachelor's Degree in Business, Marketing, or a related field; MBA preferred.
  • At least 10 years of brand management experience in the consumer packaged goods sector, preferably in food and beverages.
  • This position is primarily office-based with minimal travel requirements.

Welch's values diversity and is dedicated to fostering a dynamic workforce. We encourage individuals who may not meet every requirement but align with our mission to consider this opportunity.

What We Offer:

  • A clear organizational vision and purpose.
  • An inclusive culture that promotes individual growth.
  • A community that values your voice and contributions.
  • A flexible work model that prioritizes well-being.
  • Generous paid time off and volunteer opportunities.
  • Access to professional development resources.
  • Competitive compensation and benefits package.

At Welch's, we provide more than just a job; we offer a chance to innovate and make a meaningful impact within a passionate community.



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