Director, Marketing Sparkling

4 weeks ago

Concord, United States Welch's Full time
Job DescriptionJob Description

Grow with Welch's

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Position Summary:

We are seeking a dynamic leader to join our team as a Director, Marketing Sparkling & Spreads. You will play a crucial role in the creation and execution of brand strategies to drive business growth.

The Director, Marketing Sparkling & Spreads will join Welch's marketing team on the journey to refresh and revitalize a 150-year-old Brand with strong equity and purpose. In 2023, we launched a new master brand campaign called Let's Fruit Stuff Up, new package design, and built a disruptive innovation funnel. We need your leadership to take the next step in making Welch's a modern and relevant brand for today's consumers.

Where You'll Work

This role will initially be based out of our Concord, MA headquarters and then moving to a new space in Waltham MA in the summer of 2025 where you can immerse yourself in a dynamic workplace where innovation thrives and collaboration is key.

Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.

What You'll Do:

  • Deliver total fiscal-year sparkling and spreads revenue and profit plan.
  • Translate insights and ideas into marketing strategy, brand plans and communication platforms.
  • Develop and synthesize Business Analysis, Marketing Plans (AOP), Strategic Plan (SGP) recommendations to deliver or exceed stated volume, profit and share objectives.
  • Deepen our understanding and knowledge of the consumer and competitors in the category.
  • Strengthen the team's business acumen and ability to forecast, analyze and create action.
  • Lead all new development efforts within portfolio, including product, packaging and design.
  • Lead development and execution of promotional and advertising activity.
  • Independently motivate, lead and communicate cross-functional/organizational change.
  • Manage, evaluate, coach and develop team members, ranging from Associate Marketing Managers to cross-functional partners and agencies.
  • Play a key role in building a contemporary and inspirational marketing team culture

Who You Are:

  • Understands the needs of the consumer and customer by using technology, data and insights.
  • Makes decisions that positively impact the current and future state of the business.
  • Relentlessly drives for results, working to anticipate and overcome obstacles to deliver.
  • Sets stretch goals and plans to achieve them.
  • Develops meaningful relationships and collaborates across departments.
  • Engages in healthy dialogue and makes decisions with Welch's best interest in mind.
  • Continuously challenges the status quo and seeks ways to improve and develop.
  • Employs an enterprise-wide general manager mindset to ensure delivery of strategic priorities & financial decisions.
  • Formulates sound strategies and drives executional excellence.
  • A strong leader who creates direction with a "can do attitude" and helps coach and develop the team.

What You'll Need:

  • Bachelor's Degree in Business, Marketing or related field required; MBA Strongly preferred
  • Minimum 10+ years brand management experience within CPG industry; food & beverage industry preferred
  • Primarily an office-based position, Minimal (15-20%) travel required

At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning. Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals we encourage you to apply. Join us and contribute to something extraordinary.

Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.

What You'll Enjoy:

  • Organization with a bold, clear purpose & vision for the future
  • Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
  • Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
  • Hybrid work model: Flexible & collaborative work environment to maximize well-being & success
  • Paid Time Off and Holidays: Available immediately for you to enjoy time away from the office to rest and recharge
  • Paid Volunteer Time Off: 40 hours of paid volunteer time for all non-union employees
  • Development & Advancement: Access to LinkedIn Learning as well as both formal and informal opportunities to develop and grow your career
  • Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
  • 401K plan with Generous Company Match
  • Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences
    • Health, Dental & Vision Insurance
    • Health Savings Accounts
    • Life and accident insurance
    • Employee Assistance Programs
    • Tuition reimbursement program
    • Additional benefits available through Perks at Work
  • Paid parental (and adoption) leave - Available after 12 months of employment

Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.





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