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Lead CRM Strategist

2 months ago

San Francisco, California, United States Havas Group Asia Pacific Full time

Position: CRM Director

Overview

The CRM Director plays a pivotal role in orchestrating comprehensive CRM strategies and operations. This leadership position is integral to enhancing client relationships and driving business success through effective relationship marketing and direct response initiatives.

Key Responsibilities:

  • Strategic Development: Formulate and validate extensive, integrated CRM solutions utilizing data-driven insights to propel business growth.
  • Team Leadership: Cultivate a collaborative team atmosphere, ensuring timely and budget-conscious delivery of relationship marketing initiatives.
  • Client Partnership: Establish and nurture robust relationships with clients, acting as a trusted CRM advisor.
  • Agency Representation: Serve as the agency's CRM authority, providing strategic direction and overseeing seamless execution of client projects.
  • Inspiration and Motivation: Lead and inspire a diverse team, balancing constructive feedback with cooperative engagement.
  • Market Research Collaboration: Partner in developing market research to uncover consumer insights throughout the customer journey.
  • Integrated Agency Collaboration: Work effectively within a multi-channel agency environment.
  • Healthcare Passion: A strong interest in healthcare is advantageous.

Specific Duties:

  • Maintain a thorough understanding of client businesses, products, and market dynamics.
  • Ensure strategic coherence across CRM projects, integrating with digital and traditional marketing efforts.
  • Stay informed on industry trends and apply this knowledge to enhance CRM practices.
  • Collaborate with teams to create project briefs, communication flows, and content calendars.
  • Design segmentation strategies to optimize targeted campaigns and messaging.
  • Utilize database knowledge to inform recommendations and optimizations.
  • Determine optimal channel strategies for various programs, including email, direct mail, and digital tactics.
  • Develop testing strategies and performance metrics.
  • Lead comprehensive analyses and provide tactical recommendations for program enhancements.
  • Partner with other agencies to ensure cohesive client experiences.

Process and Organization:

  • Assess and allocate resources effectively to generate insightful recommendations.
  • Educate agency and client teams on CRM best practices through onboarding and regular updates.
  • Ensure adherence to defined processes for both agency and client operations.
  • Participate in integrated team meetings across multiple agencies.

Qualifications:

  • Minimum of 10 years of experience in marketing or communications.
  • Bachelor's degree or higher.
  • Proven ability to foster teamwork and build strong relationships.
  • Strong problem-solving skills and a proactive approach to adding value.
  • Ability to create an environment of respect, collaboration, and trust.
  • Excellent analytical and problem-solving capabilities.
  • Demonstrated adaptability and flexibility in a dynamic environment.