Chief Marketing Officer

1 week ago


Toledo, Ohio, United States GREAT LAKES HOME REMODELING Full time
Job Overview

We are looking for a seasoned Vice President of Marketing to spearhead our marketing initiatives and elevate our brand presence in the home remodeling sector.


Company Overview:

Great Lakes Home Remodeling is a premier residential remodeling firm experiencing rapid growth. We specialize in high-quality metal roofing, siding, and window installation services, consistently exceeding client expectations. Our commitment to innovation, integrity, and craftsmanship sets us apart as we strive to create beautiful, energy-efficient homes that stand the test of time.


Role Summary:

The Vice President of Marketing will take charge of crafting and executing a holistic marketing strategy aimed at enhancing brand visibility, driving customer acquisition, and fostering revenue growth. This position demands a strategic leader with extensive experience in both digital and traditional marketing, as well as a strong capability in team management and data-driven strategies.


Key Responsibilities:
  • Formulate and implement a comprehensive marketing strategy that aligns with the company’s objectives.
  • Lead and inspire a high-performing marketing team, promoting a culture of creativity and excellence.
  • Oversee diverse marketing activities, including digital marketing, content development, public relations, advertising, and event coordination.
  • Collaborate with various departments to ensure brand consistency and alignment with overall business goals.
  • Evaluate market trends and the competitive landscape to uncover growth opportunities.
  • Manage the marketing budget, ensuring effective resource allocation.
  • Assess and report on the success of marketing campaigns, making adjustments as necessary.
  • Enhance customer engagement and retention through innovative marketing strategies.

Qualifications:
  • A bachelor’s degree in marketing, business administration, or a related field; an MBA or advanced degree is preferred.
  • Over 10 years of marketing experience, with a minimum of five years in a senior leadership position.
  • Demonstrated success in developing and executing impactful marketing strategies.
  • Strong understanding of digital marketing, SEO, SEM, social media, and content marketing.
  • Exceptional leadership, communication, and interpersonal skills.
  • Ability to think strategically while executing with precision.
  • Experience in the home remodeling industry is a plus.

Why Consider This Opportunity?
  • Be part of a forward-thinking company with a strong growth trajectory.
  • Opportunity to significantly influence the company’s success.
  • Competitive compensation and a comprehensive benefits package.
  • A collaborative and innovative workplace culture.


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